WTTC report helps tourism businesses with their role in reversing nature loss

September 22, 2022

A new report published today by the World Travel and Tourism Council shows how the critical role tourism can have in halting and reversing the destruction of nature. The report will help businesses act on the very real and urgent need to better protect biodiversity and nature.

The report, which will help businesses understand and manage their impact on biodiversity, is launched ahead of the UN Biodiversity Conference (COP15) in December, where global governments will finalise actions to transform society’s relationship with nature, offers new hope for global nature conservation.

‘Nature Positive Travel & Tourism’, created jointly with ANIMONDIAL, a key advisor to on animal and nature protection, and in collaboration with global businesses within the sector, has also been endorsed by Secretariat of the Convention on Biological Diversity (SCBD).

With nature tourism representing 20% of global tourism, the report shows just how crucial nature is for destinations around the world.

Wildlife, a primary motivator for nature tourism, contributes U.S.$343 billion to the global economy every year, and supports nearly 22 million jobs around the world.

WTTC believes more guidance is needed on the importance of biodiversity, the key drivers of biodiversity loss, and the key components to better protect and restore it.

To tackle this, the report offers a roadmap based on a four-phase framework with practical steps to guide the sector in adopting a Nature Positive approach: assessing operational impact, setting out a strategy, identifying essential actions, rolling out and reviewing the programme, and harnessing communication opportunities.

The report also offers four actions businesses can achieve in the short term: reconnecting people and nature, supporting sustainable value chains, protecting animals and their welfare, and investing in nature.

Both the private and public sectors have different roles to play. But meaningful change can and will only be achieved if the two work together to better protect animals and nature.

Julia Simpson, WTTC President and Chief Executive notes “human activity has resulted in a devastating loss of natural habitat and biodiversity, with one in four species now facing extinction.

“Our report comes ahead of COP15, when governments will be creating targets to protect habitats, species, and the natural environment which in turn reduces carbon. Travel and Tourism is on the front line. We are all custodians of nature.”

Biodiversity is also intricately tied to other critical issues, such as climate change and emerging diseases, with the potential impact of the latter so starkly demonstrated by the COVID-19 pandemic.

Addressing the loss of biodiversity is not only crucial for the sector and its resilience, but also for the global economy and society.

Daniel Turner, ANIMONDIAL Co-Founder & Director shares “most Travel and Tourism businesses we talk to already understand the needs to include the protection of biodiversity and nature in their planning and reporting. But this can be a complicated area, and for many, the first challenge is simply knowing where to start.

“The report will inform, inspire, and empower Travel and Tourism to better manage their impacts and play a leading role in building a global Nature Positive future to help build a better world.

“ANIMONDIAL commends WTTC for this opportunity to help tourism businesses with their first steps, as well as the rest of their Nature Positive Tourism journey.”

To read the report in full, please click here.

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