World Gym introduces new strength-only club model

July 30, 2022

With over 230 franchise locations on six continents, global fitness franchise World Gym International has announced the introduction of an innovative, strength-only gym concept.

The globally recognised brand, with its roots tracing back almost 50 years to the early days of California’s Muscle Beach, has, it says, designed the new format “to meet the growing needs of today's consumer, while also providing new and existing franchisees with an attractive, smaller sized footprint and strong unit economics.”

Introducing the new concept, World Gym International Chief Operating Officer, Jarrod Saracco explained “the world is changing, and so are the needs and demands of our consumers.

"Many have shifted to some sort of hybrid workout routine and invested in home fitness products, or have taken up running, pickleball and other outdoor activities, leading to a shift in what they are looking for in a gym membership. This new strength-focused gym model is a game changer with a lasting competitive advantage."

World Gym Legacy is the first of two new gym models being released by World Gym in the coming weeks, and it fills a void in the evolving fitness landscape.

The model is optimised as a smaller footprint and designed to fit into markets where larger real estate and/or population demographics wouldn't support a more traditional World Gym.

Saracco states "this new model also allows for greater operational efficiency and drives profitability faster, allowing new franchisees to enter the fitness industry at a lower level of financial commitment, and giving existing franchisees an additional opportunity to expand into different markets.”

World Gym Legacy
Staying faithful to its heritage, the new World Gym Legacy gym model provides a serious training floor with plenty of free weights, racks and platforms, plate loaded machines, cables and selectorised machines for those focused on training hard and getting results.

Other features include a sleek new design and footprint eliminate wasted space and resources, thus maximising the training floor experience and reducing the overall operational costs and initial investment for franchise owners.

With just a few pieces of self-powered cardio for warming up and cooling down, the strength training floor and large turf area have everything needed for members to crush their goals and perform at optimal levels.

Individual changing and shower rooms instead of full-size locker rooms, a few private recovery rooms, and a modified Barbell Café.

A ‘selfie room’ providing a safe space with the right lighting and backdrops for posting across social media channels - without the risk of capturing others in the photos.

World Gym is pursuing an aggressive global expansion plan, with several new gyms currently in development.

Ideal franchise candidates are business professionals and gym enthusiasts who are passionate about health and fitness, creating jobs and helping their communities.

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