Latest News

Back to Latest News back

 

VMA announces five-year strategic plan

VMA announces five-year strategic plan
January 20, 2022

The Venue Management Association [Asia and Pacific] has announced VMA25 - its strategic Plan for the 2022-2025 period.

Revealing the plan today on behalf of the VMA Board, VMA President, Leighton Wood stated "in creating VMA25 - the Board envisions a future for the Association with a clear overriding purpose - to be the hub that connects and advances venue industry participants to best serve their community.

"VMA25 is a forward-looking document that outlines the aspirations of the Association over the coming four year window.

"The last two years has highlighted the opportunities that are open to the Association, in having understood the limitations of our existing pathway.

"Our members will forever remain our central and primary focus, while we take on higher ambitions to transition from representation of our community to strategic leadership of our industry.

"We seek to be a more responsive Association with greater influence that will support our members and industry needs. We will continue to exploit our current strengths of networking, Congress and School as we seek to continuously improve these core pillars and accommodate the diverse needs of all layers of the industry. At the same time explore new opportunities that will position the VMA as both a respected industry representative and an essential strategic asset.

"We aspire to better engage with both our alumni and the academic community to strengthen our research capability and be the custodians of key market intelligence on behalf of our Members. We look to entrench our status as the industry’s accreditation body and work with members to formulate benchmark industry standards.

"With improved understanding of our industry metrics and data we can position the VMA to be more responsive, more strategic and of enhanced value to our membership.

"On behalf of the VMA I would like to publically thank Augment Consulting for the enormous contribution to the process. Over the past year the Board have been working with Edmund Koza at Augment Consulting on the development of the plan, with assistance from Professor Geoff Martin of the Melbourne Business School."

Click here to view the VMA25 Strategic Plan.

Image: Leighton Wood.

Related Articles

7th December 2021 - Venue Management Association announces dates for 2022 Asia Pacific Venue Industry Congress

18th November 2021 - VMA announces new Chair for its Venue Management School

4th November 2021 - VMA set to stage Melbourne leg of its 2021 Congress

2nd September 2021 - Lockdowns force VMA to cancel 2021 Venue Management School

29th July 2021 - Enrolments open for VMA’s 2021 Venue Management School

29th July 2021 - PMY Group partners with IOTech for enhanced venue management solutions

8th July 2021 - VMA says Australia getting vaccinated is the key to live entertainment industry’s road to recovery

13th May 2021 - VMA welcomes New Board Members

18th March 2021 - VMA announces hybrid 2021 Asia Pacific Venue Industry Congress program

16th March 2021 - VMA announces Ungerboeck as new Association Partner

11th March 2021 - VMA announces dates for 2021 Venue Management School

4th January 2021 - International venue management leader Cliff Wallace’s achievements recognised with Unity Award

13th August 2020 - VMA Board elects MCEC’s Leighton Wood as new President

25th May 2020 - VMA Digital Series looks at the effects of COVID-19 on the entertainment industry

10th May 2020 - IAVM announces cancellation of 2020 Venue Management School

23rd April 2020 - VMA opens application for new Diploma of Venue Management