AusLeisure

Leading global travel service provider Tripdotcom Group has hosted its inaugural International Travellers' Forum in the city of Sanya on China’s Hainan island.

Held on 6th July the event combined a partner forum during the day and a Travellers' Night event focusing on Ctrip Community users, with the 1,500 of the platform's community users enjoying a music festival and lifestyle fair.

Anticipating the ever-changing travel industry and customers' needs, Ctrip Community is a content hub for inspiration and the event reflects this concept. Several online and offline activities took place with users able to experience a music festival and lifestyle fair as well as learn more about the Future Travellers Awards Ceremony.

Explaining that with more than 300 million users and 24,000 destinations all over the world, the community is a valuable consumer tool, Tripdotcom Group Chief Marketing Officer, Bo Sun explained that the “community integrates differentiated content and gathers travellers, influencers, bloggers and celebrities, who all have one passion in common - travelling.

“Peer to peer recommendations are as valuable to the 21st century consumer as those provided by brands and companies, which is why Tripdotcom Group has adapted its offering and is now growing its Community users to meet the demand from its consumer base for this type of content.

“It has proven to be a powerful tool to aid and influence consumer choice, with 40% of app users visiting content channels over China's May Day holiday. The enriched content resulted in higher numbers of user visits and longer user time-spent on the content channels.”

Commenting on the importance of the Festival, Sun added “face to face gatherings are a luxury we have missed over the past year. Our Travellers' Night event has brought together our users in the offline world in the wonderful location of Hainan.

"This event is an important milestone for us, and we will continuously work to improve the platform and generate inspiring content for China and across the world. As the popularity of our Community continues to grow, where over the last quarter the number of contributors has increased by over 50%, we look forward to welcoming new users and celebrating travel together."

In addition, the platform offers users comprehensive products to help meet the evolving needs of post-pandemic travellers and anticipates the way the industry will change and adapt to these unprecedented times. It is often said that travelling connects people through experience, and this exactly what the Tripdotcom Group Community represents. The Travellers' Forum (TF) is a campaign IP run by Ctrip Community. The TF brand comprised of China Travellers' Forum and Travellers' Forum Annual Gala and now includes the International Travellers' Forum (ITF), to increase reach, and better connect with the international community. 

Ctrip is a company owned by Tripdotcom Group, a leading one-stop travel service provider comprising of Tripdotcom, Skyscanner, and Qunar. Throughout the pandemic, Trip.com Group platforms have been providing users with engaging content to inspire their next trip, as well as offering tailored COVID-19 travel products and discount packages to get travellers back exploring the world.

Images: Tripdotcom Group's Travellers' Night Festival in the city of Sanya on China’s Hainan island. Credit: Trip.com Group.

Related Articles

7th July 2021 - World’s largest planetarium set to open in Shanghai

6th July 2021 - New WTTC Economic Trends Report reveals Asia Pacific region hardest hit by COVID-19 pandemic

30th June 2021 - United Nations report says COVID-19 impact on tourism could deal $4 trillion blow to global economy

23rd June 2021 - IAAPA Expo Asia to offer expanded learning opportunities

21st June 2021 - Ecological protection boosts visitation to scenic lake in south west China

15th June 2021 - Tripadvisor research reveals COVID-19 vaccines driving global tourism demand

8th June 2021 - WTTC campaign launched as global call for governments to restart international travel

2nd June 2021 - Theme park tickets and airline rewards offered as incentives for vaccination uptake

27th May 2021 - Shanghai Disneyland trial enhancement of facial recognition technology

24th April 2021 - China domestic tourism activity returns to 93% of pre-pandemic levels

21st April 2021 - 80,000 people participate in 16th World Leisure Congress

28th March 2021 - PATA releases growth scenarios forecast for Asia Pacific destinations

10th May 2018 - Significant growth predicted for tourism on China’s Hainan Island

30th April 2018 - Village Roadshow and Chinese partners open Wet’n’Wild waterpark in Hainan