Trip.com Group collaborates to promote Japan as a specialist destination

March 12, 2023

Global online travel services provider, Trip.com Group, has collaborated with Japan Tourism Agency to promote and position Japan as a specialist destination in a post-Covid environment offering a variety of scenery, heritage attractions, entertainment and culinary experiences.

Trip.com Group Chief Marketing Officer Sun Bo recently met with Koichi Wada, Commissioner Japan Tourism Agency and shared that Japan has consistently been ranked among the top five destinations (in terms of bookings and search volumes) since it eased its entry restrictions in the last quarter of 2022.

Koichi Wada notes "there are various attractions in Japanese local areas, so I would like you to visit them. Every traveller will be able to enjoy not only Japanese cuisine, but also other variety of activities. We are waiting for customers from China."

Sun Bo added "Japan has always been a top destination for leisure and business travellers, and our data showed that there exists a strong demand among international travellers from various markets, including the Chinese mainland, Singapore and Thailand.

“I am therefore delighted to meet Mr. Wada, and have told him how Trip.com Group will further promote tourism to destinations around the world, including Japan. Travellers' trends and preferences have shifted as a result of the pandemic, and we are ready to work with Japan Tourism Agency and other partners to promote Japan to our travellers through a targeted strategy."

As part of its ongoing efforts to promote various destinations, Trip.com Group hosted its third edition of the Super World Trip at Sanrio Puroland in Tama City, Tokyo, on 1st March 2023. With the support of its partner JR Kyushu, it promoted Japan as a special tourist destination, offering a variety of scenery, heritage attractions, entertainment and culinary experiences during the livestreamed sessions. Hosted by Trip.com Group Vice President Sun Tianxu, the livestream generated a gross merchandise value (GMV) of close to US $3.3 million with more than 22,000 room nights booked during the session.

Since its launch in March 2020, the "BOSS Live" series of livestream sessions, an initiative led by James Liang, Co-founder and Executive Chairman of Trip.com Group, have generated a cumulative transaction volume of more than USD 1.48 billion and attracted a total audience of over 1 billion global viewers.

Image: Koichi Wada, Commissioner Japan Tourism Agency (3rd from the left) and Sun Bo, Chief Marketing Officer of Trip.com Group (4th from the left)

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