Tourism stakeholders launch ‘Back to Bali’ campaign

July 5, 2021

A campaign to encourage international visitors to return to the Indonesian island of Bali has launched today.

Set to be the biggest tourism campaign in the history of the popular island, ‘Back to Bali’, the global promotion aims to breathe life and bring hope back to the destination after what has been an incredibly challenging period due to the COVID-19 pandemic.

Led by Finns Bali, along with some of the island’s major industry stakeholders - including Bali Tourism, Wonderful Indonesia, Bali Hotels Association and Garuda Indonesia - the ‘Back to Bali’ campaign offers a Bali holiday experience voucher providing massive savings to visitors.

Valued at IDR 15 million (US$1,100), tourists can purchase the voucher for just IDR 5 million (US$300).

The voucher is worth IDR 5 million in food & beverage credit, IDR 5 million in accommodation credit and IDR 5 million in Finns VIP membership credit.

From today onwards, and for a limited time only, the offer can be purchased via the Back to Bali portal, which allows guests to manage their payments, peruse experiences and redeem and book accommodation.

Credits are also 100% interchangeable, so can be customised to suit different needs, with all credits being given to accommodation, and food and beverage, for example. Back to Bali gives access to over 100 participating resorts, 500 villas and an abundance of activities and excursions across the island to suit all tastes and needs. Participating partners include Five Elements, Six Senses, Abaca Villas, Massilia Villas and Rumah Ludwig, to name a few.

With vaccine programs successfully rolling out across the globe, ‘Back to Bali’ provides an opportunity for travellers who are excited to get back to ‘Paradise Island’ with an incredible offer that not only helps support the hospitality and tourism industry but provides great savings and incentives for when travel once again resumes.

Finns Bali Chief Operating Officer, Beau Whittington explained “Bali closed its doors to tourism almost 12 months ago, which has seen catastrophic results for the hospitality and tourism industry. It’s no secret that tourism is the heart and soul of the island, with many people facing employment uncertainty and poverty

“With the hope of travel on the horizon, we firmly believe that now is the right time to launch a Back to Bali campaign, and do everything we can to revive the tourism industry. We are thrilled that the campaign has been endorsed by the tourism boards and are grateful to be working with so many incredible partners across the island”.

A recent survey conducted by International Air Transport Association (IATA) found that close to 60% of travellers expect to travel overseas within months of the pandemic being “contained”, and with charities such as Solemen Indonesia and Crisis Kitchen having been inundated with requests for help from locals who were previously employed within the tourism industry, Whittington suggests that now is a good time to ensure that Bali is first and foremost in the minds of future travellers so that these organisations can work to get these individuals back to work.

Finns Bali looks forward to encouraging everyone to do their bit to revive Bali’s tourism industry and support locals, who want nothing more than to greet the world with the warm Balinese welcome that the island is famous for.

Click here for more information on the campaign.

Images: Bali tourism. Credit: Finns Bali.

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