Tennis Australia welcomes Haier as an official partner of Australian Open 2025-2027
Tennis Australia has welcomed China-founded international home appliance brand Haier as the official TV and Appliance partner of the Australian Open and Summer of Tennis events 2025-2027.
The partnership underscores Haier's global commitment to sports and enhancing quality of life worldwide.
Over the next three years, Haier will collaborate with the Australian Open to highlight its smart home innovations. The partnership aims to deliver immersive fan experiences by integrating advanced technologies in home appliances, including kitchen, laundry, and climate control systems, with the excitement of a premium tennis event.
Craig Tiley, Chief Executive of Tennis Australia enthused "we are delighted to welcome Haier as an official partner of the Australian Open. Haier's dedication to innovation and quality aligns perfectly with the values of our sport and events. This collaboration will not only elevate the fan experience but also introduce cutting-edge technology that adds a fresh and dynamic dimension to the summer of tennis."
Li Huagang, Senior Vice President of Haier Group and Chairman and Chief Executive of Haier Smart Home noted "this partnership with the Australian Open marks a critical step in our globalization efforts, showcasing our commitment to sports and innovation. The Australian Open, as one of the four Grand Slam tournaments, aligns perfectly with Haier's commitment to bring consumers worldwide more creations and possibilities, as well as groundbreaking smart home solutions."
In recent years, Haier launched ‘Play with Number One’ - a global initiative celebrating its legacy of quality and sustainability in smart home solutions. The spirit of ‘Play with Number One’ embodies the same tenacity and pursuit of excellence that propels elite athletes - the relentless dedication to pushing boundaries and achieving greatness. Just as tennis champions devote countless hours perfecting their serve and mastering every stroke, Haier's entrepreneurial journey reflects a similar devotion to excellence - transforming from a small refrigerator factory into a global pioneer in smart home technologies. This remarkable evolution demonstrates the power of unwavering determination and bold innovation, qualities that resonate deeply with the sporting spirit of champions.
During the Australian Open, Haier will introduce brand experiences through both online and on-site activations, reflecting its commitment to leadership in the home appliance industry.
Haier will also support grass-roots tennis clubs across Australia as part of the push to get more people playing tennis, with more detail to be announced soon.
Image from left. Roddy Campbell - Director of Partnerships and International Business, Tennis Australia / Cedric Cornelis, Tennis Australia Chief Commercial Officer / Storm Hunter, Australian player and former world #1 in Doubles / Li Huagang, Senior Vice President of Haier Group and Chairman and Chief Executive of Haier Smart Home / Fabio Valente, Chief Operating Officer, Fisher & Paykel Australia. Credit: Haier
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