TeamUp releases guide to help fitness facilities appeal to four generations

February 9, 2024

Fitness /

Fitness management software platform TeamUp has released a guide noting the characteristics and challenges of different age groups - Gen Z, Millennials, Gen X, Baby Boomers - and offering actionable strategies to help fitness centres unlock new sources of income.

Their free guide is packed with practical tips and strategies to help fitness facilities create an experience that appeals to all generations, including:

Embrace Gen Z's tech-savvy spirit with interactive experiences
Engage Millennials with flexible memberships & virtual classes
Empower Gen X with family-focused fitness options
Cater to the needs of active agers with senior-friendly workout programs

TeamUp shares the following on how to attract Gen Z to your Gym
Born between 1997 and 2012, Generation Z faces well-documented challenges, including the competitive job market, student loan debt, and societal pressure, leading to high levels of stress and anxiety.

However, this generation is taking charge of their wellbeing by turning to fitness and exercise as a means of coping and staying mentally and physically fit. With a remarkable 70% of them already engaged in fitness through exercise trackers and fitness apps, they are actively seeking ways to look after their health while staying connected and motivated.

As gym owners, there's a fantastic opportunity to create experiences that cater to the needs of Gen Z:

1. Connect Virtually
Gen Z is the boutique fitness generation, known for embracing a wide range of fitness activities such as strength training, HIIT, team sports, yoga, recovery, and mindful movement. The exciting part? You can join them in their digital playground!

2. Connect Socially
Take your gym's social game to the next level. The younger generation is all about interactive experiences and being part of a larger community, so engaging them through social media is a surefire way to keep them excited and motivated.

3. Fit their Fitness Budget
Affordability is a key factor in Gen Z's fitness choices, therefore it’s important to make fitness a priority - without breaking the bank. With 43% of Gen Z already holding gym memberships, we see an exciting opportunity to attract even more of this dynamic generation to your gym.

For a more comprehensive look at how to attract Gen Z along with strategies for attracting Millennials, Gen X and Baby Boomers to your gym, click here download the free TeamUp guide.

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