SX Global appointed to develop new international motorsport championship

December 20, 2021

The Fédération Internationale de Motocyclisme (FIM) - the global governing body of motorcycle racing - has today announced that SX Global has been selected to manage and promote the FIM Supercross World Championship over the coming decade.

The Gold Coast business, led by former V8 Supercars Championship co-owner Tony Cochrane, has raised more than $30 million from investors to fund the new Supercross racing series, becoming the first local entity to run a FIM World Championship around the world.

With the series to start in 2022, SX Global been tasked with developing and managing the new series, a development FIM describes as “fitting confirmation for a country with a deep history of success and extraordinary moments in professional motorsports, on two wheels”.

SX Global brings together the creators of the former AUS-X Open Supercross Adam Bailey and Ryan Sanderson, alongside Cochrane. Bailey and Sanderson share deep experience in Supercross, having created and hosted a number of highly successful FIM Oceania Championship events since 2015.

Complementing this team will be one of the world’s leading financial powerhouses with an established track record of investment in global sport properties, to be announced when SX Global officially unveils its plans for the 2022 FIM Supercross World Championship along with confirmation of new partnerships early in the new year.

With a wealth of global motorsports experience, SX Global is an exciting organization to truly take world Supercross to new heights on behalf of the FIM. Utilising this experience, the new entity SX Global is now preparing to bring Supercross to a world class global level as the promoter of the FIM Supercross World Championship and reach out to the millions of supercross fans around the globe.

Commenting on the development, Cochrane, the President of SX Global, advised “it’s been a tremendous journey over the past five months to bring our team together with some of the most experienced people in all facets of motorsports now coordinating a sharp focus on Supercross and its global expansion.

“We would very much like to thank the FIM for their strong support of our vision and plan and in particular its President, Jorge Viegas, who has shown great leadership in working to bring this together in such a short timeframe.

“Fans have been demanding world class Supercross in so many countries (so) it’s a special day for all of those fans.”

FIM President, Jorge Viegas added "after a strong and fruitful relationship over the last two decades between FIM, Feld Entertainment and AMA, it is now time to start a new journey to ensure a bright future for Supercross.

“In order to support the growth and commercial viability of the series, the FIM believes that SX Global has the expertise and the ability to deliver a first class FIM Supercross World Championship. The new series will offer exciting races thanks to the passion and extended experience of the SX Global team, with a plan that will gradually expand the Championship to new countries and territories across the world."

Further details on both the FIM Supercross World Championship and SX Global will be announced in January 2022.

Images: Supercross is the stadium version of motocross motorcycle racing (top) and (below, from left): Adam Bailey, Managing Director,Motorsport - SX Global; Ryan Sanderson, Managing Director, Motorsport - Commercial, SX Global and Tony Cochrane, President, SX Global. Credit: FIM Supercross World Championship/SX Global.

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