STRONG Pilates launches world-first strength training equipment

January 22, 2025

Fast-growing, Australian-born fitness franchise STRONG Pilates has launched world-first strength training equipment - bridging the gap between strength conditioning and traditional Pilates.

STRONG Pilates has introduced a Reverse Spring System built into their exclusive Rowformer and Bikeformer beds - a reformer bed with a rower or bike attached.

From today, the Reverse Spring System has been installed in all STRONG studios globally, with studio trainers leading members through new programming to maximise the benefits of the equipment for continual progress.

The new Reverse Spring System allows users to lift over 40kg through a series of exercises that replicate the power of traditional strength training movements like squats and deadlifts while remaining low-impact.

Through a weighted bar and Reverse Spring, it combines the intensity of conventional strength training with the benefits of spring loaded tension, creating a safe, controlled environment for a challenging workout.

A strategic and pivotal moment in STRONG’s journey, the introduction of the new equipment in all STRONG studios globally comes as Pilates ranks number one as the most popular fitness format in Australia and around the world, followed by strength training in number two, according to recent data shared by ClassPass.

Michael Ramsey, Chief Executive and co-founder of STRONG Pilates notes “building strength is a key priority for our members who come to us for a low-impact, yet high intensity fitness solution. Our vision at STRONG is to be the first globally to deliver innovative fitness solutions and ensure our community gets the maximum benefits from their workouts - all in a safe and controlled environment.

“The Reverse Spring System has been two years in the making and will set a new standard for Pilates - the Number One fitness genre in the world.”

Now operating in 11 countries, including January launches in Japan and Dubai, STRONG is renowned for its world-first offering combining low-impact reformer Pilates with high-intensity cardio training via the globally exclusive Rowformer and Bikeformer machines.

Founded by Michael Ramsey and Mark Armstrong, STRONG Pilates was established in 2019, with current locations in the USA, Australia, New Zealand, UK, Ireland, Singapore, Canada, Philippines, Japan, Dubai and Indonesia, with upcoming studios in South Korea, Malaysia, and Bahrain.

For more information about STRONG Pilates, visit www.strongpilates.com.au.

Images. Credit: STRONG Pilates

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