Strategic partnership agreed between sponsorship platforms Turnstile and SponsorPulse

September 14, 2022

Leading innovators in sponsorship insights and measurement, SponsorPulse and Turnstile, have formed a strategic global alliance to offers clients a synergistic solution combining Turnstile’s sponsorship valuation services with SponsorPulse’s global insights.

The immediate focus of the alliance will be an expansion into the North American market and the development of a global celebrity partnership and valuation service.

Turnstile and Canada-based SponsorPulse will aim to bring “greater transparency and insight to the sponsorship industry’s most critical questions.”

Turnstile and SponsorPulse will make further announcements relating to these areas in the coming weeks.

Outlining the benefits for SponsorPulse clients, Adam Mitchell, the company’s Chief Executive notes “the Turnstile team has a similar philosophy on the importance of bringing transparency to sponsorship decision-making.

“As we continue to scale our global consumer data products, this alliance was a natural fit that enables current and future clients to get a best-in-class integrated offering. Our clients will now have access to the power of Turnstile’s highly accurate global valuations, powered by over $2.5 billion dollars of sponsorship market benchmarks.

“Our aim is to provide our clients with the best sponsorship measurement solutions, and we think the alliance with Turnstile is an important part of this commitment.”

Turnstile General Manager Dan Gaunt added “SponsorPulse has developed one of the richest sport and entertainment data sets in the world. As we expand our regional footprint and broaden the properties we value, we need more consumer data to augment our existing proprietary insights program.

“Our valuations will now have the ability to be powered by SponsorPulse insights, which will provide our clients with even more compelling deliverables.”

Turnstile was launched in 2018 and is owned by the Tenka Group a holding company focussed on sport & entertainment businesses. Turnstile works with several high-profile sports organisations, most recently partnering with the International Cricket Council to value its sponsorship program for the next commercial rights cycle. Turnstile also works with soccer bodies FIFA and UEFA, English Premier League soccer teams Arsenal and Manchester City, and brands such as Adidas and HSBC.

SponsorPulse, launched in 2019 and headquartered in Toronto, counts American football's NFL, basketball's NBA, and wrestling's WWE as clients. The brands and other companies it works with include TD Bank, Tim Hortons, Red Bull, Live Nation, and Pernod Ricard.

More on SponsorPulse at sponsorpulse.com/

More on Turnstile at turnstilegroup.com/

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