Sabah 2025 Forum looks to empower Asia Pacific through business events
Sabah, located in eastern Malaysia, is the host of the 2nd International Business Events Forum – ‘BE in SABAH 2025’ - which is jointly organised by Sabah International Convention Centre (SICC) and the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS), and is scheduled to take place from 27th to 28th February 2025.
This year's forum revolves around the theme, "Empowering Asia Pacific Through Business Events", highlighting the region's growing dominance in the global BE arena. With a focus on business growth, leveraging nature and culture, harnessing skills, cultivating leadership, and strategic planning, BE in SABAH 2025 promises to shape the future of the industry while showcasing Sabah's unique charm as a premier destination.
With its stunning natural beauty, strategic location, and world-class facilities at Sabah International Convention Centre, Sabah is poised to unite global leaders, innovators, and decision-makers, fostering collaboration and driving the industry forward.
Attendees will also have the chance to enjoy exclusive post-event activities, including eco-tourism adventures, cultural immersions, and culinary tours that celebrate Sabah's legacy and biodiversity.
Key Highlights of BE in SABAH 2025:
Engaging Keynote Speeches and Panels
- Global Economic Impacts of Business Events: Shaping the Future Growth of the Tourism Industry
- Unlocking Business Events Expansion Opportunities in Asia Pacific. How can East ASEAN leverage to fuel APAC Growth?
- Shaping the Future of Business Events – Is Our Business a Risky Business?
- Developing the Future Industry Leaders – Talent Acquisition and Retention in A Globalised Workplace
- The Role of Environmental Conservation in Tourism and Hospitality: For a Promising Future
- Community-Based Tourism: Empowering Local Communities
- Innovation and Impact: Embracing Triple Bottom Line Thinking for Lasting Results
- Charting the Growth: Asia Pacific Dominance in the Business Events Industry - Challenges and Opportunities
- Why Events Fail: Designing for Impact
Influential Speakers
Featuring a stellar line-up of industry leaders and changemakers, including:
- Senthil Gopinath, Chief Executive, International Congress and Convention Association (ICCA), The Netherlands
- Datuk Dr. M Gandhi, Founder & Chairman of Bumiati Holdings Sdn Bhd cum President, Malaysian Association of Convention and Exhibition Organisers & Suppliers (MACEOS), Malaysia
- Dato' Vincent Lim, President, C.I.S. Network Sdn Bhd cum Asian Federation for Exhibition & Convention Associations (AFECA), Malaysia
- Kai Hattendorf, Managing Director & Chief Executive, UFI, The Global Association of the Exhibition Industry (2015-2024), France
- Dame Doria (DC) Cordova, Chief Executive, Excellerated Business Schools, United States of America
- Ruud Janssen, Co-Founder & Managing Partner, Event Design Collective GmBH, Switzerland
Networking Opportunities
Connect with international stakeholders, top-tier corporate buyers, and regional government leaders, creating valuable partnerships to elevate your business.
According to Datuk Dr Hajah Rosmawati Haji Lasuki, J.P., CEO of Sabah International Convention Centre and Organising Chairperson of BE in SABAH 2025, "BE in SABAH 2025 is not just an event; it is a platform for transformative dialogue and actionable strategies that redefine the role of business events in economic growth and cultural preservation. Sabah's unique position in East ASEAN makes it a vital hub for fostering collaboration, and we are excited to welcome global stakeholders to experience the synergy of our natural wonders, vibrant culture, and dynamic business potential."
Sabah offers a one-of-a-kind experience, blending the sophistication of a world-class Business Travel destination with the rich cultural and natural heritage of Borneo. Its strategic location within the East ASEAN Growth Area makes it a gateway to emerging markets, offering unmatched potential for collaboration and innovation.
Kota Kinabalu is easily accessible via direct international flights, which range from 2 to 6 hours. It is also accessible via a 2.5-hour connecting flight through Kuala Lumpur. Kota Kinabalu International Airport is only 20-minute drive to Sabah International Conventional Centre.
Register now and take advantage of early-bird rates.
For more information on Sabah International Convention Centre (SICC)
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