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PureGym analysis of Google search data reveals 2023’s Biggest Fitness Trends

PureGym analysis of Google search data reveals 2023’s Biggest Fitness Trends
November 19, 2022

Twerking, Hyrox and the 12-3-30 Workout are among fitness trends set to gain prominence in 2023 according to a newly-released analysis of Google search data by PureGym.

Identifying the 12-3-30 workout method as the top trend for 2023, with a massive 309% spike in interest over the last year, the analysis revealed that established methods of exercise like Pilates and yoga have also seen increases of up to 84%, while online workouts continue to decline in interest year-on-year

PureGym’s annual Fitness Report analysed the current number of monthly Google searches for over 120 different fitness trends versus the same period one year ago, detailing which have seen the biggest spikes in interest as 2023 approaches.

With the 12-3-30 workout having gone viral on TikTok earlier this year when creator Lauren Giraldo revealed that she sets her treadmill to a 12% incline, and walks at a pace of 4.8 kilometres (3 miles) an per hour, for 30 minutes, the harder than it sounds workout has become a global phenomenon.

With over 119 million views on the platform alone, PureGym personal trainer Laura Eaton shared her thoughts on the workout, and her tips for following it safely, commenting “walking is already a fantastic cardiovascular activity, and adding the incline creates a bigger increase in heart rate - improving cardiovascular health and endurance.

“This workout is also much gentler on the joints than running or jogging, making it an excellent choice for different age groups and fitness levels. It’s also great for those who experience gym anxiety as you can walk through the door and hop straight onto a treadmill, and build up your confidence in the gym.

“I would recommend that anyone suffering with lower back pain or extremely tight calves avoids working at an incline on a treadmill, but for those who it is suitable for, avoid holding onto the handles so you can straighten your body and make this more challenging.”

With an impressive 173.21% increase in interest, a resurgent Crossfit ranked as the second fastest growing fitness trend.

A style of high intensity functional training that has gained a cult following since its inception in the USA in 2000, Crossfit concentrates on 10 key physical traits; from things like stamina and strength, all the way to agility and balance. Crossfit also uses a group training setting that has created a community of like-minded fitness aficionados across the world.

Elsewhere, the top 20 includes some more niche workout trends, like twerking classes (+125% increase in interest) and Everesting (+83.33%) - a trend in which cyclists and runners shape their workouts so that they ascend and descend in equal amounts until they’ve ‘climbed’ the distance of the world’s tallest mountain.

More traditional practices have also seen a return to form, with Pilates up by 83.60% year-on-year and yoga up by 49.72%.

For every new trend that comes in, an old trend must go, with PureGym’s analysis showing that the world of virtual fitness continues to lose mainstream interest as we move further away from the pandemic, with virtual fitness challenges (-45.76%), outdoor personal trainers (-45.45%), and virtual fitness classes (-45.45%) all seeing the biggest falls in interest.

Commenting on the findings, PureGym Chief Marketing Officer, Stephen Rowe stated “this is the second year we’ve explored fitness trends and it’s been interesting to see how they change over time and what influences them.

“It’s clear that TikTok has an impressive ability to make viral trends, and that people are looking for new and novel ways to increase their activity - Twerking classes aren’t something we’ve seen an interest in before, but if it gets people moving and raising their heart rates - we’re all for it!

Click here to the full fitness report. 

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