Plus Fitness to revitalise franchise with major rebranding
Australian owned and founded 24/7 gym franchise network, Plus Fitness, will undergo a major rebrand across its nearly 200 clubs that will see the franchise revitalise its brand and club design as it enters the next stage of its growth.
The rebranding includes a new Plus Fitness logo and colour scheme which pays homage to its heritage, with a new vibrant blue hero colour to headline the brand look and feel. The electric blue and associated colour palette will be a major differentiator for Plus Fitness to stand out in the congested 24/7 gym market.
In addition to the new branding, all Plus Fitness clubs will receive an extensive makeover including industry-leading equipment that will see the brand elevate its service offerings to members and prospects alike.
Director of Plus Fitness, Gordon Martin advised “the Plus Fitness brand has enjoyed plenty of success over the years and as we approach 200 clubs, the time is right to elevate the brand into a new era. With Plus Fitness entering its next stage of growth, the new vibrant branding and state of the art club fit outs will ensure we come out more competitive and stronger than ever. We are excited for our Franchisees to come on this journey with us, and we can’t wait to showcase the new clubs to our members”.
Plus Fitness currently has two clubs representing the new brand and fit out, Carramar NSW and Tuggeranong ACT, with the other clubs to commence the transition over the next couple of years.
Over the years Plus Fitness has received multiple awards including Emerging Franchisor of the Year in 2013, appearing twice in the BRW Fast Starters and twice ranking 1st in the Smart Company fastest growing Australian company awards.
With the Plus Fitness 24/7 franchise chain having experienced consistent and steady growth over the past decade, in 2020 the business was acquired by ASX listed Viva Leisure Limited.
The Plus Fitness network consists of almost 200 gyms operating across Australia, New Zealand and Asia.
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