New Wibit aquatic playground promotes Dubai tourism at landmark beach
One of Wibit Sports latest inflatable aquatic playgrounds is not only providing fun for its users but is serving as a powerful piece of branding.
Installed at the Jumeirah Beach Residence in Dubai, almost 100 modular Wibit floating playground components have been arranged into letters D-U-B-A-I.
Measuring 77 metres by 35 metres the attraction is designed to hold 200 people at the same time, while linking to the ‘DubaiTAG’.
Commenting on the installation, a spokesperson for the German-based manufacturer explained “this is the first installation of its kind in the whole world and is both a floating playground and a powerful means of advertising at the same time.
“There is no better place than Dubai – the city of superlatives – to install this giant visitor attraction for people from all over the world to swing, run, climb, slide, jump and splash.”
In manufacturing the playground, Wibit Sports used the turquoise and purple colours of the brand Dubai logo which can be read in both the English (left to right) and Arabic (right to left) language
For more information on Wibit, click here to contact the company via their entry in the Australasian Leisure Management Suppliers Directory.
To contact Wibit's Australian distributor, Robert Savell of Hydrocare Pool Services Pty Ltd, click here to view their entry in the Australasian Leisure Management Supplier Directory.
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