New Les Mills app takes Body Combat into the metaverse
Les Mills has announced the expansion of exercise into the metaverse with the launch of the BODYCOMBAT VR app, fusing globally-renowned trainers with virtual reality to deliver an engaging fitness gaming experience.
The group fitness leader has teamed up with VR specialist Odders Labs to transform the world-famous BODYCOMBAT™ workout into a high-octane VR gaming app on the Quest Platform.
Led by BODYCOMBAT’s legendary program directors Rachael Newsham and Dan Cohen – the game pits players against martial arts challenges across a variety of levels, spanning intergalactic deserts and neo-city skylines. Players earn points for their effort and technique, with Rachael and Dan providing coaching cues and motivation to power them through the workouts.
Rachael Newsham, Les Mills’ Program Director of BODYCOMBAT, explains “the cultural convergence between fitness and gaming is sparking exciting collaborations and innovative products, so naturally we jumped at the chance to team up with Odders Labs to create something truly magical.
“The BODYCOMBAT VR app transports you into the middle of the most popular martial arts workout on the planet. The gamification and stunning VR vistas combine with the incredible moves, music and instruction that BODYCOMBAT is famous for to create an exhilarating experience that’s so fun you forget you’re even exercising.
“Our mission is to create a fitter planet and we hope the launch of the BODYCOMBAT VR app enables us to reach new audiences and break down barriers to exercise, helping more people to start their fitness journey and reap the rewards of an active lifestyle.”
Odders Labs Business Director, Jaime Pichardo Garcia added “after many years of taking BODYCOMBAT classes in gyms and at home, it’s been an incredible journey to work on bringing the experience to VR.
“This is a new step towards the future of fitness, and a revolution for VR workouts by bringing one of the biggest IPs in the fitness world with the same focus as Odders: innovation as the key differentiation of our products.”
The game features 25 training sessions ranging from basic to advanced levels, hosted across stunning environments including a desert on Mars, a desolate snowy tundra, ancient Rome and an evening in a Tokyo-inspired neo city.
The BODYCOMBAT VR app is available now to purchase in the Quest Store (US$29.99).
A Quest headset is required to play the game.
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