Major hotel sustainability initiative launched at WTTC Global Summit in Manila
Aiming to help the global hospitality industry address and improve their environmental impact, the World Travel and Tourism Council (WTTC) has launched its ‘Hotel Sustainability Basics’, a globally recognised and coordinated set of criteria that all hotels should implement as a minimum to drive responsible tourism.
The initiative was launched today at its Global Summit being held in Manila and was developed by the industry for the industry.
It highlights 12 actions which are fundamental to hotel sustainability and will help raise the base level of sustainability across the entire hospitality industry by providing every hotel a starting point on their sustainability journey.
The criteria, developed by WTTC in close collaboration with leading global brands and industry associations, focus on actions which are fundamental to hotel sustainability and address tourism’s impact on the planet across a spectrum of critical issues.
These criteria include actions to measure and reduce energy use, measure and reduce water use, identify and reduce waste, and measure and reduce carbon emissions.
It also includes a linen reuse program, use of green cleaning products, the elimination of plastic straws, stirrers, and single-use plastic water bottles, the implementation of bulk amenity dispensers, as well as measures to benefit local communities.
The initiative has already gained support from major global groups such as Jin Jiang International (Holdings) Co., Ltd. including their affiliates Jin Jiang Hotels, Louvre Hotels Group and Radisson Hotel Group, Accor, Barceló Hotel Group, Meliá Hotels International, Indian Hotels Company Limited (IHCL), as well as key hotel associations around the world like the Caribbean Hotel and Tourism Association (CHTA), the Hotel Association of India (HAI), Huazhu Hotels Group, and many more. Collectively this represents more than 50,000 hotels around the world.
WTTC’s ‘Hotel Sustainability Basics’ provides the global hospitality sector with a baseline of positive actions to be taken to ensure they meet at least the minimum sustainability requirements.
However, this is just the beginning of their journey, and WTTC urges the sector to seek constant improvements beyond the 12 basic criteria so that every hotel, whether an individual business or part of a larger group, moves on to more advanced frameworks and greater sustainability.
Julia Simpson, WTTC President and Chief Executive notes “we are launching the Hotel Sustainability Basics to ensure no hotel, however small, is left behind in the drive to introduce a basis sustainability measures within a minimum level the next three years.
“Sustainability is non-negotiable but not every small hotel has access to the science on how to make a difference. This gives everyone access to a global standard and provides consumers to travel with conference.
“WTTC wants the hospitality industry to lead by example so that sustainability becomes the basic requirement used to drive change forward for this generation and the next.”
WTTC is now calling upon hotel operators, owners, associations, and investors around the world to officially support the initiative and work across their networks to implement the criteria over the coming three years.
Wolfgang M. Neumann, Sustainable Hospitality Alliance Chair advises “Every industry must do its part to ensure the future of our planet and its people.
“While many companies are taking great strides and leading the way, others are only now taking their first steps.
“By offering an understanding of the simplest steps hotels can take to become more sustainable, the Hotel Sustainability Basics will help to raise the base level of sustainability across the entire hospitality industry.
“This initiative acts as a steppingstone to the Sustainable Hospitality Alliance’s Pathway to Net Positive Hospitality which will enable every hotel to take a strategic and progressive approach to achieving a positive environmental impact, whatever their starting point.”
Randy Durband, Chief Executive of the Global Sustainable Tourism Council adds “these Hotel Sustainability Basics are an excellent way for hotels to take the first step on their journey to sustainability.
“The GSTC Industry Criteria for Hotels serve as the global standard for sustainable hospitality and the Basics map to eight of those that have been frequently mentioned by our global partners as essential first steps. As such, GSTC supports the application of this program and we encourage users that do not comply to them currently take steps to move quickly to do so.”
On stage at its Global Summit in Manila, Julia Simpson told delegates that hotel groups, brands, and operators, in addition to owners which represent a number of hotels, can become WTTC recognised supporters by endorsing the initiative and completing the Green Lodging Trends Survey (GLTS) to benchmark their performance and keep track of progress.
Initially eight of the 12 criteria are mandatory, while others can be committed to and covered within the first three years.
This provides a clear starting point for all stakeholders and will ensure the minimum level of sustainability is achieved across the global hotel industry.
To read more about the Hotel Sustainability Basics initiative, please click here
31st March 2022 - Influential speakers confirmed for WTTC’s hybrid event, the 21st Global Summit in the Philippines
3rd February 2022 - WTTC reveals tourism industry’s contribution to global GDP could reach $8.6 trillion in 2022
21st January 2022 - WTTC postpones 2022 Global Summit in Manila to April
3rd December 2021 - WTTC identifies digital solutions to help governments restore international mobility
26th November 2021 - New report from WTTC and Trip.com Group reveals latest trends in tourist behaviour
21st November 2021 - WTTC report reveals tourism industry in Asia Pacific region set to recover by nearly 40%
10th November 2021 - WTTC launches Net Zero Roadmap to guide global tourism
3rd November 2021 - WTTC reports Asia Pacific and Middle East business travel set to lead the way with fastest recovery
23rd October 2021 - WTTC and Ministry of Tourism Saudi Arabia launch report addressing global tourism sector recovery
7th October 2021 - WTTC research reveals global loss of 62 million tourism jobs
26th September 2021 - New Zealand and Oman among the latest countries to adopt WTTC Safe Travels stamp
17th September 2021 - New WTTC report provides vital investment recommendations for tourism sector post-COVID pandemic
25th July 2021 - New WTTC report launches framework for achieving Destination Stewardship
16th July 2021 - WTTC highlights need for international recognition of all approved COVID-19 vaccines
14th July 2021 - WTTC and It’s a Penalty partner to raise awareness of human trafficking and exploitation
6th July 2021 - New WTTC Economic Trends Report reveals Asia Pacific region hardest hit by COVID-19 pandemic
18th June 2021 - WTTC insight papers released to help drive sustainability in tourism
8th June 2021 - WTTC campaign launched as global call for governments to restart international travel
6th February 2021 - WTTC says governments should abandon notion of ‘high-risk countries’ and instead focus on ‘high-risk travellers’
9th April 2019 - Cambodian sustainable tourism initiative congratulates WTTC award winners
8th April 2019 - WTTC recognises sustainable tourism excellence with 2019 Awards
12th December 2018 - WTTC highlights role of tourism in attaining a carbon neutral world by 2050