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Macau sets out plans to become the ‘World Centre of Tourism and Leisure’

Macau sets out plans to become the ‘World Centre of Tourism and Leisure’
September 30, 2017

A new tourism master plan from the Macao Government Tourism Office (MGTO) sets out a series of key objectives with the overarching goal of making Macau the ‘World Centre of Tourism and Leisure’.

Predicting that non-gambling spending in the China Special Administravie Region will rise to at least US$13 billion this year (more than double 2016’s visitor non-gambling spending of $6.6 billion), the

MGTO expects that total visitor arrivals are expected to reach exceed 38 million people this year – a growth rate of at least 3% per annum.

Average length of overnight stays among these visitors is expected to increase slightly to 2.3 days from its current 2.1 days, backed to increase 37.9% from 2016 to 2025, reaching 51,900.

The master plan, which was two years in the making, provides a blueprint of the future of Macau’s tourism industry over the next 15 years.

The master plan identified a number of action plans to be implemented over the next 10 years, including the expansion of hotel and retail offerings, creating richer iconic tourism events and experiences, enhancing marketing for ‘high value’ target segments, rebranding Macau as a multi-day destination, strengthening the MICE organisation and marketing, and infrastructure and transportation improvements.

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