Latest News

Back to Latest News back


Lotte World Busan theme park cost less to design and build than a single large attraction at Disney or Universal Studios

Lotte World Busan theme park cost less to design and build than a single large attraction at Disney or Universal Studios
April 11, 2022

Hollywood-based Legacy Entertainment, the designers of Lotte World Adventure Busan - the new recently opened Lotte World theme park in South Korea - hope that the park will represent a new model for regional theme parks in second tier markets, noting that the entire project was designed and built for less than the budget of a single large attraction at Disney or Universal Studios.

Lotte World Adventure Busan is the centrepiece of Busan’s Osiria Tourism Complex, located about 45 minutes by train outside of the city centre. Envisioned as the city’s premiere tourism destination, Osiria currently features a dynamic array of attractions and experiences, including a Lotte Premium Outlet complex, Hillside Luge, Science Museum, Golf Club, and IKEA. Future additions will include a Hilton Hotel and Aqua World.

33 years after the opening of Lotte World forever changed South Korea’s theme park landscape, Lotte World Adventure Busan is already causing quite a stir with local excitement for the new park so intense that tickets for the first few weeks have already completely sold out.

Taylor Jeffs, one of Legacy Entertainment’s owners, as well as the park’s Creative Director notes “the last decade has seen an influx of joyless, soulless parks all around Asia, and Lotte World Adventure Busan is proof that it doesn’t have to be that way. Just as happened at Lotte World over three decades ago, I believe visitors will make an instant and lasting emotional connection with this beautiful park from the moment they first step through its gates - and just like the gardens that inspired it, both that connection and this park will grow stronger and more beautiful with time.”

Lotte World Adventure Busan opened to the public on 31st March and bears little resemblance to its Seoul counterpart and according to Legacy Entertainment, this divergence is intentional.

Jeffs explains “In Busan, we wanted to create environments that would be timeless, and that meant not adhering to any particular time or place. Our goal was to give our guests a stage upon which they could step away from reality and, for a brief moment, forget about the pressures of their everyday lives.”

Conceived to contrast with the gray-toned architecture of Busan’s densely-packed urban districts, the new theme park has been designed with a colourful garden aesthetic, complete with spacious landscape tableaus and sprawling water bodies.

Exploring the park, visitors will discover six elaborately-themed zones, beginning with ‘River Village of Tinker Falls.’ Marked most notably by the towering cascade of Ogre’s Flume (with equipment provided by ABC Rides), this whimsical village leads guests to a central hub where they’ll encounter one of the park’s several icons- a talking tree. Sporting a ‘Spoke and Hub’ configuration best known from Disney’s ‘castle parks,’ guests are likely to return to this central plaza multiple times during their visit.

Each immersive land is packed with its own individual wonders and surprises. In ‘Rainbow Springs,’ audiences will be dazzled by all manner of live performance at the Garden Stage- a nod to the Seoul park’s entertainment venue. Next door in the Wonder Woods, visitors will be wowed by the Giant Splash (Mack Power Splash) and Roller Coaster Restaurant- both firsts for Asia.

The adjacent ‘Queen Lorry’s Royal Garden’ is home to the park’s castle, as well as a fountain garden anchored by a family ride inspired by Tchaikovsky's Swan Lake. More family fun can be found nearby in Joyful Meadows- a land home to the largest concentration of rides and attractions targeted at families with young children.

Of all the park’s lands, the most exciting is Underland- a thrill seeker’s paradise with a theme and design aesthetic informed by the classic Korean fairy tale, the Ogre’s Magic Club. It’s here that visitors will find two signature attractions- the Giant Swing (Zamperla Giant Discovery), and the Giant Digger (Mack Launched Multi-Looping Coaster).

More information at

About the author

Karen Sweaney

Editor, Australasian Leisure Management

Artist, geoscientist and specialist writer on the leisure industry, Karen Sweaney is Editor of Australasian Leisure Management. Based in Sydney, Australia, her specific areas of interest include the arts, entertainment, the environment, fitness, tourism and wellness.

She has degrees in Fine Arts from the University of Sydney and Geological Oceanography from UNSW.

Read more from this author

Related Articles

4th April 2022 - Korea’s Lotte Corporation opens new theme park in southern city of Busan

1st April 2022 - Legoland Korea set for 5th May opening

1st April 2022 - Peter van der Schans appointed as Executive Director and Vice President of IAAPA (EMEA) region

15th January 2022 - Themed Entertainment Association announces formation of China Development Council

24th September 2021 - Global attraction attendance report shows industry resilience in 2020 and the beginnings of recovery

13th October 2020 - Asia’s largest surf park opens in South Korea

30th January 2020 - South Korean RCI distributors set to open two Sky Trail attractions

30th December 2019 - Crystal Lagoons enters partnership to develop 30 public access lagoons in Korea

8th May 2019 - Construction commences on South Korean Wavegarden Cove attraction

26th March 2018 - Massive new integrated resort gets official opening on Korea’s Jeju Island

6th April 2017 - Skyline Enterprises opens $20 million Luge development in South Korea

4th August 2015 - Korea tourism looks to recover from MERS slump

18th May 2015 - Seoul’s Lotte World Mall reimagined as flexible cultural space

15th October 2013 - Lotte World Korea gets new entrance and premium ticket experience

7th February 2012 - Lotte World waterpark signs US$22 million deal with WhiteWater