Les Mills Group Fitness programs launched in Laos
Les Mills has expanded the global reach of its group fitness offerings with the introduction of its programs at the new VIP Fitness Club in the Laotian capital of Vientiane.
With the newly opened gym offering Les Mills programs such as BODYBALANCE®, BODYCOMBAT® and BODYPUMP® included in its timetable.
Bunruan Banthaowong, General Manager of Laos’ very first and only fitness facility to offer these classes to its members, explains “Les Mills programs are the most popular group fitness workouts in the world, so we’re really excited to be the first and only fitness facility in Laos offering these scientifically-designed classes to our members.
“We’ll evaluate feedback from our members every three months, to monitor how well the Les Mills programs are going.
“We choose to work with Les Mills Asia Pacific because Les Mills sets the international standard for group fitness.”
Despite having opened its doors just last month, VIP Fitness Club members are already responding positively to the club’s launch and its programs.
Ryan Hogan, Chief Executive of Les Mills Asia Pacific, commented “2021 was a challenging time due to COVID-19 lockdowns - Laos included - so, we’re ecstatic to welcome VIP Fitness Club into the Les Mills Asia Pacific family. We’re especially excited that they’ve finally been able to open after the ongoing delays caused by the pandemic.”
Laos joins Australia, Malaysia, Philippines, Indonesia, Singapore, Brunei, Vietnam, Thailand, Myanmar, Cambodia, Maldives, Guam and Papua New Guinea, to become the 14th country that falls into Les Mills Asia Pacific’s jurisdiction.
To help facilities like VIP Fitness Club, future-proof themselves against future lockdowns, Les Mills has developed what it calls the Ultimate Group Fitness Solution which ensures clubs can cater to the new needs of members, such as their desire to work out both in-club and at home, in a 60:40 split (Les Mills 2021 Global Fitness Report).
To find out how the Ultimate Group Fitness Solution can help your club, contact Les Mills Asia Pacific’s Business Partnership Manager for Laos, Preecha ‘PK’ Sodsai on email at preecha@lesmills.com.au
For more information click here to contact Les Mills Asia Pacific via their entry in the Australasian Leisure Management Supplier Directory.
Images: Les Mills BODYPUMP (top) and the VIP Fitness Club in the Laotian capital of Vientiane (below).
Related Articles
8th February 2022 - New Les Mills app takes Body Combat into the metaverse
31st January 2022 - Les Mills Virtual continues to deliver for Launceston gym
27th January 2022 - Evolution Wellness looks to Les Mills content to aid member engagement
10th December 2021 - Les Mills releases The Trip indoor cycling workout into Malaysian market
7th October 2021 - Les Mills launches new omnichannel fitness platform
30th September 2021 - Les Mills Asia Pacific partners with Move to deliver digital content strategy
28th September 2021 - Tasmanian club finds Les Mills Virtual supports instructor longevity
10th September 2021 - FITREC welcomes Les Mills Asia Pacific to its community
9th September 2021 - New Les Mills Global Fitness Report suggests members ready to ‘flock’ back to facilities
1st September 2021 - Les Mills provides Mastercard cardholders on-demand access to popular workouts
27th August 2021 - Les Mills International’s Keith Burnet shares experiences from 42 days in a rowboat
17th August 2021 - Les Mills launches new profit centre to help grow revenue and member retention
2nd August 2021 - Les Mills MBX mat named ‘best exercise mat’
19th July 2021 - Les Mills Asia Pacific partners with Telstra to launch lockdown activity campaigns
26th May 2021 - Les Mills International shares advice on ways clubs can convert digital fitness fans into members
21st May 2021 - Les Mills International founder Phillip Mills receives APAC Awards of Excellence lifetime achievement award
