LEGO Group and Merlin Entertainments delivers new global LEGO Festival

March 11, 2025

LEGO Group and Merlin Entertainments’ LEGOLAND Resorts have partnered to launch the LEGO Festival – an exciting global festival celebrating creativity, fun and imagination.

Seven LEGOLAND® Resorts worldwide are bringing the power of play to a whole new level with the new LEGO® Festival coming to LEGOLAND® Billund, LEGOLAND® California, LEGOLAND® Deutschland, LEGOLAND® Florida, LEGOLAND® Korea, LEGOLAND® New York and LEGOLAND® Windsor

LEGO Festival kicks off 3rd May and runs for six weekends at the seven LEGOLAND Resorts every weekend in May, leading up to the UN recognised International Day of Play, celebrated on 11^th June.

The LEGO Festival 2025 includes five immersive zones and over 49 new big build LEGO® models designed to inspire play in different ways. Designed to be a child’s first festival, it’s where LEGO play comes to life on an epic scale. With dancing, rocking, building and gaming, it’s set to be an epic reminder to keep playtime a priority.

Fiona Eastwood, Chief Executive Merlin Entertainments noted “LEGOLAND Resorts have always been a ‘child’s first’ experience of a theme park - who better to deliver their first festival experience? Together with the LEGO Group, we’ve created the ultimate way to discover and experience the power of creative play with the hopes of sparking imaginations, social connection, self-expression and learning.

“As a first festival for Merlin Entertainments, we wanted to be sure LEGO Festival is a place for fun and memorable experiences for the entire family, where imaginations can run wild and creativity knows no limits. LEGO Festival will embody what LEGOLAND is all about - play as a way of life.”

David Buxbaum, Senior Vice President, LEGO Brand Parks & Experiences at the LEGO Group added “at the LEGO Group, we believe that play is essential for every child's development and happiness. As we look ahead to World Play Day, our celebration of the UN recognised International Day of Play, we are thrilled to partner with Merlin Entertainments to launch the LEGO Festival, a celebration that embodies our commitment to creativity, imagination, and the joy of play.

“This is an invitation to families around the world to come together and experience the transformative power of play in a fun and engaging environment. We can’t wait to see children and families create lasting memories at LEGOLAND Resorts around the world.”

LEGO Festival offers five different areas to encourage guests to play in different ways, with the following zones: music, creativity, dance, gaming and chill out.

The guest journey begins with a memorable welcome and a unique photo opportunity at each LEGOLAND Park, featuring a personalised (to the city) ‘I heart Play” LEGO model. After building upon the model, each child is given a Festival lanyard before embarking on their journey to experience all five zones and ultimately making their ‘Play Pact’ at the end of the day.

For every ‘Pact’ made, Merlin Entertainments and the LEGO Group promises to arrange for underserved children and their families to enjoy play time at a LEGOLAND Resort. The Play Pact, requires children to promise to build more, laugh louder, explore endlessly and always keep playing.

For more information visit: LEGO® Festival: Exclusively at LEGOLAND resorts This Spring

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