JCB announced as Premier Sponsor for 10th Edition of Sakura 2025 at Singapore’s Gardens by the Bay
JCB, a major global payment brand and a leading credit card issuer and acquirer in Japan, has been announced as the premier sponsor for the 10th Edition of Sakura 2025 (Japan cherry blossoms) at Singapore's Gardens by the Bay.
Sakura 2025 brings Japan's unique culture and beautiful architectural history to Singapore for residents and visitors from all over the world. As Singapore is a tourism hub, the seasonal highlight enhances the appeal of Gardens by the Bay and Singapore as a whole for tourists.
The sakura (cherry blossoms) of Japan are well known around the world for their radiant, delicate and transient beauty, but they are more than simply beautiful cherry blossom trees. Sakura are tied to Japan’s history, culture and identity. Originally used to divine the year’s harvest, sakura came to embody wabi-sabi philosophy and shinto ideals of impermanence, hope and renewal.
Hiroko Michishita, Managing Director, JCB International Asia Pacific advised "we see Sakura 2025 as an excellent opportunity to showcase Japanese culture and beauty to visitors to Gardens by the Bay. JCB, as the only international payment brand originating from Japan, is one of the sponsors of the event. We also see this as a great opportunity to promote cross-border tourism between Singapore and Japan.
“Although tourism from Singapore to Japan in 2024 has increased tremendously, we hope that this event will promote a deeper understanding of Japan's interesting culture and further boost tourism to Japan. We also hope that this will raise awareness of JCB's presence and merchant privileges in Singapore, thereby promoting JCB Card usage here.”
During the period of Sakura 2025, banners on selected street lamps, garden banners, and MRT advertisements will feature the event. By pairing this cultural experience with strategic visibility through the event's publicity materials, JCB aims to strengthen its presence in Singapore while encouraging travel and cultural exchange between Japan and Singapore.
JCB's sponsorship is part of its continuing efforts to support local activities and attractions. For example, in 2022, JCB sponsored Singapore's countdown event, Star Island Singapore Countdown Edition 2022-23 Presented by JCB, organised by Avex and held in the prestigious Marina Bay area.
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