AusLeisure

Kyazoonga, the ticketing company that ‘democratised ticketing in India’, has entered the Australian and New Zealand event and venue ticketing market.

Established in 2007, in 2014 Kyazoonga.com rebranded itself from being a sports ticketing brand to a sports and entertainment online ticketing company – with the motto ‘tickets made simple for everyone, everywhere’.

Ticketing major events in India, including Indian Champions League cricket, the ICC Cricket World Cup 2011 and all forms of international cricket (one day internationals, Tests and T20) as well for the West Indies Cricket Board (WICB) and the Caribbean Premier League, the company also made the final shortlist (of two companies) tendering for the ticketing contract for the 2016 Rio Olympics.

In addition, Kyazoonga is ticketing the upcoming FIFA Under 17 World Cup in India.

Headquartered in Mumbai, India is headed by Chairman and Chief Executive Neetu Bhatia.

With her brother Akash Bhatia, a software engineer turned entrepreneur, the pair conceived the original idea of Kyazoonga when returning to India from their careers in finance in the USA.

Along with co-founder Arpita Majumder, the company now partners with sports franchises, concert promoters and event organisers.

Kyazoonga is backed by an $18 billion New York based hedge fund that has multiple investments in e-media companies.

Commenting on the company’s arrival in Australia, Kyazoonga Business Development Executive Claire Connolly stated “we are keen to show the Australian market that there are other global options around in the ticketing market.

“Our technology is advanced and we are hoping to bring our expertise to the local ticketing market.

“As a younger company and being more agile, Kyazoonga’s is more nimble and able to rapidly react to customers’ needs.

“Around the globe we ticket major sport and entertainment events and we are looking to target any location that is looking to sell a ticket.”

Kyazoonga launched in the Australian market this week at the Venue Industry Showcase, part of the 2017 Venue Industry Congress, in Sydney.

Click here to contact Kyazoonga via their entry in the Australasian Leisure Management Supplier Directory. 

Lower image: The picturesque Himachal Pradesh Cricket Association (HPCA) Stadium in Dharamshala is ticketed by Kyazoonga.

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