IAAPA to ramp up presence in Middle East with Expo planned for 2026
IAAPA, the global association for the attractions industry, continues to ramp up its presence in the Middle East with the announcement of the launch of IAAPA Expo Middle East.
This follows IAAPA having this year hosted its trade summit on Yas Island, Abu Dhabi in January; established a local office in Dubai with Ahmed Zakaria appointed to the new role of Director of Operations for the region; and released the first-ever attractions industry economic analysis for the Middle East region.
The IAAPA Expo Middle East is set to take place from 30th March to 2nd April 2026, at the Abu Dhabi National Exhibition Centre (ADNEC) in Abu Dhabi, UAE.
IAAPA Expo Middle East will feature a vast exhibit floor showcasing the latest innovations and trends in the attractions industry. As with IAAPA's existing three trade shows worldwide, this event will connect key industry leaders, offer educational sessions with expert speakers, and provide behind-the-scenes tours, giving attendees exclusive insights into the industry.
By launching this new Expo, IAAPA responds to requests from exhibitors, operators, and other members to bring a world-class event with a strong education program, networking events, and backstage experiences to the region. IAAPA Expo Middle East will move to a new location within the region each year, ensuring comprehensive coverage and engagement across the entire area.
Abu Dhabi has emerged as a leading destination in the attractions industry, fuelled by recent investments in world-class projects. The city is home to SeaWorld Abu Dhabi, the first SeaWorld Park outside the U.S., which opened in 2023, and the expansion of Wild Wadi Waterpark, further solidifying its position as a hub for entertainment and leisure. Upcoming attractions, such as the highly anticipated TeamLab Phenomena Abu Dhabi, the Guggenheim Abu Dhabi, and the Natural History Museum, are set to draw millions of visitors and elevate Abu Dhabi's global appeal. These developments are part of a broader strategy to position Abu Dhabi as a top cultural and tourism destination.
Jakob Wahl, President and Chief Executive of IAAPA enthused "we are thrilled to bring IAAPA Expo to the Middle East. This region is experiencing tremendous growth and innovation, and we are eager to support and elevate the industry here. Our expo will provide a platform for networking, learning, and discovering new opportunities. We look forward to creating a valuable experience for all attendees and participants and are enthusiastic about hosting the very first edition of this annual event in Abu Dhabi."
Mubarak Al Shamisi, Director of the Abu Dhabi Convention & Exhibition Bureau shared "we are thrilled to host the first edition of IAAPA Expo Middle East here in Abu Dhabi, a testament to the city's status as a global hub for business, tourism and entertainment. There is such tremendous opportunity emerging in the Middle East, and IAAPA will build a bridge for players across the attractions and leisure industry to share knowledge, collaborate, and innovate. The event will help boost collective economic growth and highlight Abu Dhabi’s commitment to elevating and advancing the emirate’s tourism sector – led by our Tourism Strategy 2030.”
Mohamed Abdalla Al Zaabi, CEO of Miral Group , the leading creator of immersive destinations and experiences in Abu Dhabi, added "we are delighted to welcome IAAPA Middle East to Abu Dhabi. This event aligns with our vision of positioning Abu Dhabi and Yas Island as top global destinations for entertainment and leisure. This event is a great platform that brings together the most influential industry leaders from across the globe, fostering collaboration and showcasing the Emirate’s attractions, world-class theme parks and cutting-edge experiences. Bringing this event to Abu Dhabi is yet another testament to its growing position as a global tourism hub.”
IAAPA Expo Middle East promises to be a landmark event, offering unparalleled opportunities for networking, education, and business development in the region. Attendees will have the chance to explore new products, meet with industry experts, and gain unique insights into the latest trends and technologies.
For more information about IAAPA Expo Middle East and to register, please visit www.IAAPA.org/MiddleEastExpo
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