IAAPA introduces new global brand for Asian attraction expo

March 7, 2019

The International Association of Amusement Parks and Attractions (IAAPA), the global association for the attractions industry, has revamped its brand identity with a new look and logos to demonstrate its readiness to support the global attractions industry into the next 100 years.

Jeff Klocke, Chairman of the IAAPA Branding Taskforce and Vice President and General Manager of Pacific Park on the Santa Monica Pier in California, USA, explained "this new identity is the result of a thoughtful, three-year strategic initiative led by many IAAPA members.

“Through surveys, interviews, and research we came to better understand how members view IAAPA, and what services and resources they need and want from the association. IAAPA members shared they value the vast diversity found within our industry, and view IAAPA as the source to make lasting connections and feel inspired.”

The resulting new logo includes a wide, bright color palette representing the diversity of professionals and constituencies that make up the global attractions industry. The burst in the middle conveys the sparks of inspiration when individuals come together, and the strong, solid IAAPA letters reflect the strength of the industry while the flares signify forward movement.

In addition to a new brand image, IAAPA’s three Global Expos have been renamed - IAAPA Expo Asia, IAAPA Expo Europe, and IAAPA Expo. Formally, IAAPA’s Global Expos were known as Asian Attractions Expo, Euro Attractions Show, and IAAPA Attractions Expo respectively.

IAAPA has been running trade shows for many years with overwhelming results. Its Asia Expo (previously called Asian Attractions Expo) rotates through the Asia-Pacific region to provide attendees the opportunity to see and learn from new locations, attractions and areas of the industry.

The 2016 Expo held in Shanghai, China, for example, hosted a record-breaking 11,500 total participants, including 8,100 buyers from 79 countries and regions, who attended the event to discover new ideas, acquire best practices and gain business insights; as well as to network with industry players.

IAAPA Expo Asia is returning to Shanghai, China this year. To be held 11th -14th June at the Shanghai New International Expo Centre, the 2019 show will feature innovations, concepts and products from more than 300 companies from around the world.

David Rosenberg, 2019 Chairman of the IAAPA Board of Directors and Vice President of the Monterey Bay Aquarium in California, USA, added “while the IAAPA brand has a new look and feel, the association will continue to serve its members and uphold the highest levels of professional standards. IAAPA remains focused on helping produce safe and memorable experiences for all, and we look forward to this newest chapter in IAAPA history."

For more information on the IAAPA Expo Asia, being held from 11th to 14th June at the Shanghai New International Expo Centre, China, click here to access event details in the Australasian Leisure Management industry Calendar.

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