Global Wellness Institute releases new data on Philippines’ robust $43 billion wellness economy

May 16, 2025

The non-profit Global Wellness Institute (GWI has released new data on the growing wellness economy in the Philippines spotlighting the country’s wellness market having expanded from $35.8 billion in the pre-pandemic year of 2019 to $43.3 billion by 2023 (or 21% growth).

The new dedicated Global Wellness Economy: Philippines report shows many areas of growth, including spas (up 19.2% from 2022 to 2023), physical activity (up 21.4% from 2022 to 2023) and wellness real estate (up 14% from 2022 to 2023). But perhaps most striking is the increase in wellness tourism, which grew 61.4% between 2022 and 2023 -from $2.24 billion to $3.61 billion.

The Philippines ranks number eight of 45 countries in the Asia-Pacific region, and number 23 out of 218 countries worldwide. The wellness industry is a major contributor to the Philippines’ overall economy, contributing 9.9% to GDP in 2023 (ranking 12th worldwide).

Susie Ellis, GWI Chair and Chief Executive noted “the Philippines has a thriving wellness economy, and we’re thrilled that the Department of Tourism has continued their partnership with us for this deep dive into the data that really showcases where the growth and potential lies.

“Blessed with natural wonders, the Philippines is an ideal destination for nature-based wellness and relaxation, and the authentic Filipino wellness offerings mean that the country has something truly unique to share with the world.”

Dr. Paulo Benito S. Tugbang director, Office of Product Development for the Philippine Department of Tourism and GWI Ambassador added "Wellness tourism in the Philippines is experiencing significant growth, supported by dedicated partners and the country’s abundant natural and cultural assets.

“Through the 'Filipino Brand of Wellness,' the country's flagship wellness program, we are proud to showcase a holistic and uniquely Filipino approach to wellbeing - one that engages the senses and reflects the depth of our heritage and hospitality.

“We remain committed to further developing this sector and creating enriching wellness experiences for travellers from around the world.

“Our partnership with the Global Wellness Institute is a valuable component of this effort. By leveraging insights such as the Geography of Wellness data and fostering connections with global wellness leaders, we are able to gain a more comprehensive understanding of the industry’s potential - not only for wellness tourism, but for the broader growth of Philippine tourism. We are honoured to contribute to our shared goal of positioning the Philippines as a tourism powerhouse in Asia."

Wellness in the Philippines
Wellness in the Philippines means aligning three inseparable entities - soul, body and mind - based on the value of ‘Kapwa’ the need to connect oneself with the community and other beings. Therefore, Filipinos not only enjoy healthy bodies and minds, but also thrive on strong, harmonious relationships with their loved ones. Living well is embodied in Filipino cuisine, which is based on fresh, whole ingredients, such as fruits, vegetables, whole grains and lean protein, well-balanced meals, and healthy cooking methods. Food plays an important role in Filipino culture, as sharing meals with family and friends is an expression of caring and nurturing, a source of joy, and an important way to celebrate love and friendship. Filipinos also benefit from a strong heritage of traditional herbal medicine, widely used to treat a variety of ailments such as digestive problems and respiratory infections.

The 2025 report is available on GWI’s Geography of Wellness platform thanks to a continued partnership with the Philippine Department of Tourism./

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