Germany’s FIBO announces KSM-66 Ashwagandha as inaugural title sponsor
Germany’s FIBO, a leading fitness industry trade show, has for the first time in its 40-year history, announced its inaugural title sponsor: KSM-66 Ashwagandha.
The partnership with KSM-66 Ashwagandha supports FIBO’s mission to promote holistic health. The relationship between FIBO and KSM-66 is considered to be a natural fit, with FIBO being a vanguard of the global movement towards wellness.
KSM-66 Ashwagandha is a clinically proven and widely recognised Ashwagandha root extract found in numerous products from leading sports nutrition brands like MyProtein, ESN, Optimum Nutrition, GNC, MuscleTech, Cellucor, Weider, GAT, Olimp to name a few.
Silke Frank, Event Director of FIBO noted "the partnership with KSM-66 Ashwagandha as our first title sponsor is a testament to the evolving landscape of the health and fitness industry. This collaboration not only enriches our event but also underscores the crucial role that nutrition plays in maintaining a healthy and high-performing life. We are delighted to welcome KSM-66 Ashwagandha as our new partner and look forward to a successful FIBO 2025 together."
Kartikeya Baldwa, Founder and CEO of KSM-66 Ashwagandha enthused “KSM-66 Ashwagandha is delighted to partner with FIBO to be the inaugural title sponsor of its primary annual event. The relationship between FIBO and KSM-66 is a natural fit, as FIBO is a vanguard of the global movement towards wellness, while KSM-66 stands out as the leading natural ingredient for health and sports nutrition. As the health and fitness world seeks scientifically-backed, natural solutions, KSM-66 stands as a gold standard. We are excited to team with FIBO to champion the power of the ancient herb ashwagandha and its ability to support physical, mental and cognitive well-being. Together with FIBO, we work to create a healthier, more positive world.”
The collaboration takes effect immediately and applies to FIBO 2025. KSM-66 Ashwagandha will not only appear visually as the title sponsor but will also welcome visitors with an approximately 200 sqm stand showcasing its latest innovations and products in Hall 10.2.
The next FIBO will take place in Cologne from April 10th – 13th, 2025.
More information on KSM-66 https://ksm66ashwagandhaa.com/
Related Articles
26th February 2024 - Germany’s FIBO to chart rise of fitness and wellness in spa and hospitality industries
18th April 2023 - FIBO 2023 impressively demonstrated the synergies between fitness and health
13th April 2023 - FIBO announce winners of Innovation and Trend Awards 2023
9th April 2023 - FIBO 2023 to showcase latest disruptive fitness technologies
31st March 2023 - World Active unveils charter and manifesto ahead of inaugural FIBO meeting
3rd March 2023 - FIBO 2023 to include topics of esports and gaming in its program
27th January 2023 - FIBO 2023 trade show includes closer dovetailing of health with fitness and wellness sectors
21st December 2022 - FIBO mobilises against lack of exercise and expands its reach into medical professions
17th November 2022 - FIBO 2023 to focus on the role of fitness in physical health and illness prevention moves further into focus
12th April 2022 - FIBO 2022 highlights fitness as a guarantor for health
5th April 2022 - BH Fitness set to unveil new product ranges at FIBO and beyond
10th March 2022 - FIBO 2022 to focus on future trends in wellness and digitalisation
28th January 2022 - FIBO 2022 physical event to address key topics in the health and wellness industries
27th July 2021 - FIBO postponed again due to COVID and now scheduled for April 2022
20th May 2021 - FIBO becomes a member of ‘Exercise is Medicine’ initiative
8th April 2021 - EuropeActive, FIBO Global Fitness and Questex/Sibec form 2021 partnership
31st March 2021 - FIBO 2021 adopts holistic approach to health and wellness
10th March 2021 - FIBO China set to be staged as hybrid event with world’s first post-COVID on-site fitness show