Flagship Nike store opens in Bangkok
Nike has opened a massive flagship store in the Thai capital of Bangkok offering shoppers a “fully immersive experience for shoppers in a blend of physical and digital experiences”.
Operated by specialist retailer Valiram, the new 850 metre² store in Bangkok’s Siam Center is designed, according to Nike’s Director of Southeast Asia and India, Tarundeep Singh “to offer everyone the ability to make sport a daily habit, ensuring they are inspired and committed to staying active.”
Designed to showcase Nike’s product innovation across multiple categories, the store also offers the brand’s first ‘Nike By You’ in-store customisation service in Thailand.
Explaining how the store plans to engage with shoppers, Singh added ‘the top Nike offerings have been carefully curated for this community, and the store has been conceptualised with multiple touch points for a fully immersive and seamless Nike experience that is truly personalised and unique.”
Services such as head-to-toe apparel fitting and footwear trialling are offered at the store to provide consumers with opportunities to deepen their connection with the brand and select products suited to their needs.
Shoppers can also book one-on-one sessions with running experts and styling specialists.
Valiram Executive Director Ashvin Valiram describes the new Nike Thailand store as a “truly unique and immersive experience that pushes the boundaries of retail, empowering our consumers to engage with Nike products in new ways”.
15th September 2019 - Jetts Fitness opens 11th club in Bangkok
17th December 2018 - SkyWalk tourist attraction opens in Bangkok
21st April 2020 - New survey suggests China set to lead Thailand’s tourism recovery
21st February 2020 - Thailand Grand Prix to go ahead despite Coronavirus concerns
9th March 2017 - Nike launches high-performance sports hijab for Muslim athletes
18th September 2016 - Nike launches ‘reimagined running track’ in the centre of Manila
16th October 2012 - Nike extends FFA partnership to 2023
15th July 2014 - UK’s largest sport retailer to launch in Australia and New Zealand
11th December 2017 - New sports retail experience opens in Sydney
30th March 2016 - World’s largest sports retailer set to enter Australian market
9th September 2013 - Independent Sports retail chain rebrands to Intersport
30th March 2012 - Counterfeit threat to sports retailing
6th September 2011 - ASGA Conference to address best practice in sports retailing