Fitness First Middle East partners with GoXPro
Fitness First Middle East has partnered with GoXPro, an innovative digital platform for personal training and clubs, to enhance coaching and deliver an even more immersive and motivating experience for its members.
Fitness First Middle East continues to lead in coaching innovation by integrating GoXPro’s cutting-edge tools, including retention-focused assessments, personalised multi-week programming, AI-powered nutrition coaching, and gamified digital challenges. This partnership ensures every trainer delivers structured, engaging, and results-driven coaching for a personalised member experience.
Ivana Sargic, Head of Fitness, Fitness First Middle East notes "at Fitness First Middle East, we are committed to staying ahead of industry trends and continually enhancing the training experience for both our members and coaches. Fitness is evolving, and our partnership with GoXPro enables us to provide a smarter, more personalised approach that helps every client train more effectively, stay motivated and achieve real progress.”
Beyond personal training, members will soon immerse themselves in gamified club challenges, transforming traditional competitions into dynamic, interactive experiences. Real-time leaderboards, accessible via the app and in-club TV screens, along with multiple winner categories, create an engaging and competitive atmosphere that drives motivation, participation, and long-term commitment.
Jason Thomas, Co-founder and Chief Executive, GoXPRo adds “Fitness First Middle East is setting a new benchmark for high-impact coaching at scale. At GoXPro, we are proud to support this vision by equipping trainers with advanced coaching tools that empower them to reach their full potential, drive higher client retention, and elevate both coaching effectiveness and business performance.”
This drive for innovation goes hand in hand with expansion, as Fitness First Middle East announces the opening of six new clubs in Dubai and Abu Dhabi, further strengthening its position as a leader in the region.
Related Articles
11th November 2023 - Fitness First Middle East names Mark Buchanan as new Chief Executive
3rd June 2019 - Fitness First Middle East looks to become region’s ‘most admired brand’
17th March 2017 - Fitness First Middle East to open women-only gyms in Saudi Arabia
21st April 2016 - Fitness First Middle East opens new exercise studio experience
15th February 2015 - Fitness First Middle East introduces MYZONE and nutrition service
20th February 2025 - Strategic partnership announced for GoXPro and ClubReady to empower fitness businesses
6th February 2025 - GoXPro transforms Nutrition Coaching with Artificial Intelligence
5th December 2024 - GoXPro Digitalised Challenges rolls out at Fitness First and Celebrity Fitness across Southeast Asia
3rd December 2024 - GoXPro and Exerp partner to deliver seamless solutions for fitness industry
29th July 2024 - GoXPro transforms fitness industry with gamified digital challenges
26th March 2024 - GoXPro’s new Semi-Private Coaching software allows personal trainers to boost session revenue
1st November 2023 - Fitness industry platform GoXPro secures funding from NAVIS Capital
30th October 2020 - Australian Institute of Fitness announces new partnerships with Functional Training Institute, goxpro, Gyymi and ph360
