Fitness Business Sales to launch Evolution Wellness’ Australian Gofit variant
‘GoFit’ - the 24/7 high-value low-price, high tech fitness concept that launched into Asia’s fitness scene in 2020 - is set to launch its Australian variant of the brand for licensing opportunities in 2022, partnering with Fitness Business Sales (FBS).
FBS see that GoFit is positioned to be a disrupter within the ‘High Value Low Price’ market providing a smart new way of training, through a ‘fuss-free’ gym experience.
Bringing the gym experience into the future through the immersion of technology, combined with an extensive selection of high quality equipment and user autonomy, GoFit aims to deliver outstanding member value with financial performance and return on investment for licensees being top-of-mind through this innovative approach. The brand promises that members feel empowered to train ‘how you want, when you want’ and in a facility that offers ‘everything you need and nothing you don’t’.
GoFit was originally developed and is owned by Asia’s leading health and wellness group, Evolution Wellness, whose diverse portfolio of brands including Celebrity Fitness, Fitness First and Fire Fit spanning over 160 clubs across five countries.
FBS Managing Director, Damian Bain explains “(we are) very excited to now bring a new Australian variant of the original GoFit brand available to partners who are keen to be at the forefront of innovation and who recognise the competitive advantage which this licensing model delivers.
“We’re really excited about this gym format because it’s flexible across small, medium and large footprints and is outstandingly efficient in the way that members experience a first-class workout. As a result, this licensing model offers a low opening-cost for licensees and the potential for great returns.”
This is not the first appointment Evolution Wellness has extended to Fitness Business Sales.
In May 2021, the group also awarded them the tender to drive the entry of Fire Fit in to Australia, boutique gym brand offering multiple format and program options in one space.
Bain added “Evolution Wellness is such a key player in the Asia Pacific fitness industry, so we are ecstatic to strengthen our relationship with them, through this great opportunity.”
To find out more about this new licensing opportunity, contact Damien Bain on 0414 738 461 or email damien@fitness-business-sales.com.au
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