Fire Fit announces Queensland locations for second and third Australian gyms
Premium boutique fitness concept Fire Fit has announced that it is to open its second and third studios on the Sunshine Coast in the coming months.
Following a licensing agreement between Evolution Wellness Group, Asia’s leading fitness and wellness group, and Next Round Investments Pty Ltd, a new two-studio location will open in suburb of Kawana this October.
This will be followed by a third Fire Fit location in the suburb of Sunnybank.
Commenting on the link, Sean Maher, Chief Operating Officer, Next Round Investments Pty Ltd stated “in a market with a lot of tough competitors, Fire Fit really brings its own unique flair to boutique fitness.
“Its energy and differentiated approach to programming, coupled with its rebel-with-a-cause look, feel, and price points make it a serious contender in the market despite its relative ‘newness’ locally.
“We can’t wait to open our doors so our members can experience the FIRE difference.”
Occupying the former PLC site on Capital Place, FIRE Fit Kawana will offer the Signature STRIKE and REVOLUTION classes.
Like other Fire Fit locations offering STRIKE classes, Fire Fit Kawana will also incorporate connected heavy bag fitness technology from Impact Wrap in its STRIKE classes.
Members will be able to quantify their workouts by tracking metrics like force and number of strikes made during a STRIKE class; the harder the punches and kicks, the more points collected to progress up the leaderboard.
Maher noted “all said and done, I have confidence that Fire Fit fulfils a niche in the market and that it’s that “what’s next” customers are searching for. We’re fairly certain at this point that we’re not stopping at only one site.”
Chris Lee, Licensing Director, Evolution Wellness added “Sean and his team themselves are no strangers to the fitness industry, with over two decades’ of experience in operating independent gyms, to fitness equipment and education (so) we’re incredibly honoured by the recognition and belief they’ve accorded us and the FIRE Fit brand in terms of fulfilling a niche in the market, and delivering a quality, out-of-this-world experience.”
Click here for more information on Fire Fit.
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