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FIBO mobilises against lack of exercise and expands its reach into medical professions

FIBO mobilises against lack of exercise and expands its reach into medical professions
December 21, 2022

Mindful that the clear recommendations of the World Health Organization (WHO) are only insufficiently implemented by doctors and patients with the proportion of patients who are regularly physically active still alarmingly low along with the proportion of doctors who prescribe physical exercise that is beneficial to health, the organisers of German health and fitness exhibition FIBO have advised that FIBO in Cologne from 13th to 16th April, is expanding its range for medical professional groups and institutions such as doctors and clinics

Recent WHO information revealed that 500 million people around the world will suffer from the consequences of lack of exercise by 2030.

Under the motto “for a strong and healthy society”, the world's most important trade fair for fitness, wellness and health is expanding its range for medical professional groups and institutions such as doctors and clinics. Together with “Exercise is Medicine”, EuropeActive and the European Health & Fitness Forum, the BSA Academy and the German College for Health & Prevention, associations, sports doctors and trade media, FIBO is substantially developing the already existing trend of health-oriented fitness training.

New acceptance for sports in medicine
FIBO Director Silke Frank observes an increasing awareness that exercise can actually be medicine and explains “A new thrust is currently emerging that opens up new highly exciting opportunities for patients, but also for the fitness industry and the health sector.

“The motivation to seriously and soundly implement exercise in medical treatment – i. e. outside sports medicine, rehabilitation and prevention – is growing.”

“Several data show that exercise is underestimated by doctors and only between five and ten percent of patients are asked by their doctor about physical activity in their life and activity,” Professor Steinacker, Chairman of Exercise is Medicine, digs out.  The specialist for internal medicine and cardiology, sports medicine and rehabilitation, as well as medical director of sports and rehabilitation medicine Ulm demands “We have to emphasise that this is an important topic in the whole field of medicine.”

Second Exercise is Medicine Day on 14th April
The “European Initiative for Exercise in Medicine e.V.” as well as “Exercise is Medicine Deutschland e.V.” together with EuropeActive and the German Society for Sport and Prevention (DGSP) want to campaign for more physical activity in the population at FIBO. To this end, they invite you to the second “Exercise is Medicine Day” on 14th April at the “Meeting point Health” in Hall 8.

FIBO Product Manager Anke Brendt reveals what the focus of the practice- and application-oriented specialist programme will be: “Studio operators, physiotherapists and sports physicians in particular can look forward to well-founded, scientific findings that they can implement directly in their professional practice.” In particular, the “Exercise is Medicine” chairmen Prof. Dr. Wilhelm Bloch, Prof. Dr. Jürgen Steinacker and Dr. Thomas Schramm, among others, will be addressing the topics of “Active Cities”, “Exercise in Old Age” and “Long Covid”.

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