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Ezypay passes milestone of 25 years of subscription payments

Ezypay passes milestone of 25 years of subscription payments
January 25, 2022

Leading industry payment company has announced that it has achieved a major milestone - 25 years of subscription payments.

The privately owned payments company, founded by gym owner George Holman in 1996, started with the single resolution to make recurring payments easy.

Since then, Ezypay has grown to service more than 6,000 merchants through its growing partner network.

Holman, who owned the Vital Fitness Club in Sydney, started the business based on his want to introduce a monthly membership option for his member, which was not a standard approach at that time.

Recognising the potential of developing an automated payment method for other businesses, he created Ezypay.

Looking back, Holman explains “I chose the name Ezypay because it represented taking something complex and making it easy and if we fast-forward 25 years, we now offer our services in nine countries, and it’s still our goal to make something as complex as subscriptions, easy.”

Growing from being Australia’s first subscription payments provider, Ezypay Chief Executive, James Foster, commented “our core focus is to continue to innovate in subscription payments, as we have done for the last 25 years.

“We have heard it loud and clear from businesses that payments should be a seamless part of the customer engagement process. Hence, partnering is the very core of our business strategy.”

Here Foster, brought into the business in 2017, is proud of the company’s cloud billing platform, which has been built from the ground-up for integration partners.

While over the last two and a half decades Ezypay has been expanding its geographical footprint throughout Asia Pacific - with their most recent launch in South Korea, the last five years has seen Ezypay invest more heavily in their next generation solution, including becoming one of the first subscription payments providers to adopt Mastercard’s tokenised payment security technology.

Noting that the payments industry has changed dramatically over the last 25 years, and Ezypay has been successful all this while because of the continued support from their customers, partners, suppliers, and employees, Foster advises “it’s been rewarding to see that 79% of our partners rate us nine or 10 out of 10, in our recent partner survey (but) we’ve never stood still … we are always innovating.”

While Ezypay has experienced significant growth in the last 25 years, what has remained constant has been their core focus on simplifying complex payment processes while building a great company culture.

As the company continues to expand their partnerships across new industry verticals and further develop their solution, such as on Australia’s New Payments Platform to make payments even faster, Foster advises that “the future looks exciting.” 

Click here to contact Ezypay via their entry in the Australasian Leisure Management Supplier Directory.

Image: Ezypay's George Holman (left) and James Foster. Credit: Ezypay.

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