Latest News

Back to Latest News back


Entertainment industry workforce among topics at IAAPA inaugural Middle East Trade Summit

Entertainment industry workforce among topics at IAAPA inaugural Middle East Trade Summit
February 6, 2023

The future workforce for the entertainment industry, an update on developments planned in Saudi Arabia, continued supply chain demands and the art of excellent customer service are among the topics to be discussed in education sessions when IAAPA hosts the first-ever Middle East Trade Summit.

After a successful summit in Dubai last year, IAAPA, the global association for the attractions industry, is expanding its in-person offerings in the Middle East by welcoming attendees to an all-new trade summit in Saudi Arabia in March.

The IAAPA Middle East Trade Summit will take place in Riyadh, Saudi Arabia, 7th and 8th March. The full summit agenda offers access to the Trade Connections Area, a selection of educational sessions, networking events, and EDUTours like a visit to Boulevard Riyadh City - a 900,000 metre² entertainment zone - operated October to March during Riyadh Season, a state-sponsored annual entertainment and sports festival.

An EDUTour to the recently opened Boulevard World, a new world showcase with rides and entertainment spread throughout 15 zones, is also part of the program. Attendees can select either from multiple one or two-day registration options to fit their schedule.

“The Middle East is an important region and IAAPA is looking to build more relationships there while growing our membership,” said Peter van der Schans, vice president and executive director of IAAPA Europe, Middle East, Africa. “Saudi Arabia is in the midst of a boom in the attractions industry, and we are ready to support leaders there in achieving their goals.”

IAAPA is partnering with the General Entertainment Authority (GEA) to support the entertainment industry in the country and to organise this event. The program includes more than 30 international speakers from established international companies like Disneyland Paris, Europa Park, Liseberg, Compangie des Alpes, Parques Reunidos and Six Flags Qiddiya.

Click here for event details in the Australasian Leisure Management industry calendar.

Image: Boulevard Riyadh City

Related Articles

23rd January 2023 - IAAPA to stage professional development program in Saudi Arabia

18th November 2022 - Vortex International secures 2022 IAAPA Brass Ring Award

3rd November 2022 - IAAPA names Jakob Wahl President and Chief Executive

20th October 2022 - WTTC announces speakers and reveals theme for 22nd Global Summit in Saudi Arabia

18th October 2022 - Global attractions attendance report reveals 2021 as a year of recovery

8th June 2022 - 100,000 young Saudis to be equipped with key hospitality skills via new program

10th May 2022 - Experts from Hong Kong Disneyland and URBNSURF to participate in IAAPA virtual conference

13th April 2022 - Hal McEvoy to retire from his role as IAAPA President and Chief Executive

1st April 2022 - Peter van der Schans appointed as Executive Director and Vice President of IAAPA (EMEA) region

15th December 2021 - US$1 billion construction contract agreed for Six Flags Qiddiya theme park in Saudi Arabia

9th December 2021 - IAAPA to present Middle East Summit in Dubai in February

23rd June 2021 - IAAPA Expo Asia to offer expanded learning opportunities

19th January 2021 - 2021 IAAPA Expo Asia to be staged in Shanghai in August