Embed launches campaign celebrating gender equality in the attractions and entertainment industries

March 8, 2022

Embed - a leading cashless solutions provider for the attractions and entertainment industries, has launched a campaign aimed at celebrating a ‘woman’s place’ - which is anywhere she wants to be - during International Women’s Day this year.

Solutions Group Chief Executive, Renee Welsh notes “at Embed, we believe in the value of diversity in our talent pool. We have a shared commitment to gender parity at all levels of an organisation because we believe in the boundless intellectual, leadership, cultural, and commercial strength that results from harnessing and realising the talent capital of gender and cultural equality. We take great pride in not only being gender-equal but putting an end to gender inequality in our tech sector.

“With a Chief Executive Leadership team made up of 33% women, Embed is proud to be an example of what other companies, large and small, aspire to achieve.

“This is a product of how gender and cultural parity can be attained only when the entire leadership team – regardless of gender and culture - is committed. In the Technology and Development teams, 60% leadership members are women.”

Andy Welsh, Chief Technology Officer in Development at Embed adds “Looking back on our 20 years in the industry, I’d say that the amazing women in our organisation are major decision-makers, players, and contributors to the success we are enjoying.

Daniel Hudson, Global Head of Sales, and Rob Thompson, Chief Supply Chain Officer, are changemakers that architected Sales division and Supply Chain leadership teams having 50% and 33% gender parity, respectively.

This year, Embed is joining its female stakeholders – both chief executives and employees plus industry leaders, friends, and partners – to give a voice to women’s experiences and powerful journeys in their chosen profession, industry, or business. These #WomenAtEmbed shared their professional and personal insights on what makes a powerful woman, life hacks, concluding that experience, wisdom, and leadership mean that success no longer has an expiration date.

Countless research points to the benefits of cultural and gender diversity in leadership. McKinsey research shows that "a strong relationship exists between diversity on leadership teams and the likelihood of financial outperformance for companies. The most gender-diverse companies are 48% more likely to outperform the least gender-diverse companies.” (McKinsey, Women in the Workplace 2021).

Not only does it result in greater revenue performance, but it also helps debias technology development. Embed provides equitable access to training, projects, and other resources to enable individual contribution and advancement. Embed also offers a structured approach to support via mentoring, coaching, role model advocates (33% gender parity at the Chief Executive level), as well as policies, practices, and values that drive gender and cultural diversity.

Sara Paz, Chief Marketing Officer at Embed adds “we are proud to redefine the statement ‘Put her in her place’ to highlight the amazing contributions and capabilities of women everywhere. We are privileged and humbled to be in a position as a global leader in our tech sector to become an empowering force of the change we want to see in the world.”

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