Embed initiatives help with amusement sector recovery

April 6, 2021

Embed, a global leader in the supply of point-of-sale and revenue management systems for the amusement industry, is helping the sector recover with a range of initiatives including its Mobile Wallet and wearable media – empowering, enabling and easing the business of fun.

Embed Chief Executive, Renee Welsh notes “2021 is an opportunity for us to rebuild, survive and thrive with everything we learned last year. We’ve proven that we’re more resilient and creative than any other industry. We’ve seen our customers prosper and thrive during the pandemic simply by embracing the right technology to unlock a more sustainable and profitable business model. Contactless low-touch experiences became the norm; operators and customers were forced to adapt. There’s no doubt that technology cemented its place as a fundamental operating need in our industry’s future.”

Embed is giving away its latest award-winning innovation, the Mobile Wallet, free for one year to everyone. Low-touch and contact-free payments and game-play are a safety measure that enables businesses to mitigate health risks related to COVID-19, and it doesn’t cost a cent. No app required. The virtual game card sits in the mobile wallet so operators can offer customers a contactless payment and FEC experience. Plus, Embed added capacity management to the Mobile Portal, also included for free.

To help customers successfully launch the Mobile Wallet, Embed is offering a plug-and-play creative package of printed marketing materials, enabling operators to drive uptake and adoption of the Mobile Wallet with their customers, driving return visits and accelerating their recovery.

“When Embed introduced the Mobile Wallet, it seemed like a good opportunity for us to jump in and see what it was all about. There’s nothing not to like about it. It’s clever and very convenient; you don’t have to visit a kiosk or a staff member; you do everything from the comfort of your phone. We have an outstanding staff and a great support system, whether it’s Embed or our other vendors, that have helped us get started, through the pandemic, and to where we are now,” said Doug Roth, Scary Strokes.

Do not underestimate the power of games cards, RF Media, and wearable media. They aren’t just a means of payment but are the currency of family entertainment businesses today. They act as a key to loyalty programs, helping businesses boost return visits and a larger average guest spend. Embed has redefined the “game card” by combining fashion, textile design, various materials, and technology to reimagine wearable media.

"One of the most valuable features that Fun-Land takes advantage of is the RFID wristbands from Embed. The wristbands set us apart from the pack because no one is utilising this technology in the way Fun-Land is. After we got the system up and running, we saw a huge uptick in people coming to the park and their ability to use the system. Utilising the Embed Kiosk has enabled us to increase our Play Value sales to over 50%. And now Fun-Land can sell cards and wristbands online, earning over $200,000 in online sales,” said Clint Novak, Fun-Land of Fredericksburg.

As the industry settles into the new normal, there is a new set of rules to follow. One can no longer open the door and expect things to be ‘business as usual’. While the family entertainment industry's overall foundation remains the same, many aspects of the business operations and service offerings can be re-evaluated and streamlined. Embed distilled key insights that are a must-read for anyone planning their road to recovery. Operators can download Road to Recovery Insights & Family Entertainment 2.0, Getting to the Other Side to help rewrite their business history with a better, stronger business operation for the consumer who awaits.

Image top: Fun-Land of Fredericksburg; and image above: Scary Strokes

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