Club Med marks 75th Anniversary with China its second-largest source market
Club Med, part of Fosun Tourism Group, has marked its 75th Anniversary in 2025 with global celebrations honouring its French heritage and the vacation lifestyle of ‘L'Esprit Libre’.
In China, the milestone celebration themed ‘That's 75 Years of L'Esprit Libre’ was recently held at Club Med Lijiang Resort. The event allowed guests to discover the essence of French art-de-vivre while presenting the brand's global expansion strategy.
Andrew Xu, Co-President of Fosun Tourism Group and Club Med Global Deputy Chief Executive enthused "we are delighted to celebrate Club Med's 75th birthday with government guests, industry partners, domestic and international media friends, KOLs and Great Members. Without the steadfast support from them, our brand's growth would have not been possible.
"Since founded, Club Med has been leading the premium vacation lifestyle. Driven by key strategies such as 'Glocal', premium positioning, and Happy Digital, the brand has achieved a 50% increase in global business volume and a more than fivefold surge in operating profits, compared with 2015.
“In the China market, Club Med has currently expanded its portfolio to 11 resorts, following the opening of its first resort in Yabuli in 2010. Meanwhile, the number of guest visits has grown from 20,000 to over 300,000, making China the second-largest source market for Club Med. Looking ahead, we will continue our global expansion, strengthen our market leadership through unique premium experiences, drive innovation in the vacation industry, and deliver the happiness of vacations to more guests."
The specially curated "That's 75 Years of L'Esprit Libre" Exhibition showcased Club Med's key milestones, treasured archival photographs, and global expansion journey -from black-and-white images representing its early chapters in Europe to colourful pictures of today's resorts worldwide.
During their stay at Lijiang Resort, guests enjoyed a wide range of experiences — from sport activities such as yoga and archery, to savouring elegant French cuisine and authentic Naxi-style dishes, also dazzling fireworks, and night shows by enthusiastic G.Os. The excitement extended beyond Lijiang Resort, with a series of ‘excursions’ connecting guests deeply with local nature and culture. For example, in Baisha Ancient Town, guests immersed themselves in authentic Naxi culture and local lifestyle.
At the popular attraction AMAZE Camp near the Lijiang Resort, guests participated in frisbee games and other recreational activities amid breathtaking natural beauty.
As a global pioneer of premium ‘all-inclusive’ vacations, Club Med continues exploring worldwide growth opportunities, with support from Fosun Tourism Group. It now operates nearly 70 resorts, covering 40 countries and regions, advancing on its journey of elevating vacation experiences.
