Brunei’s Jerudong Park attraction secures BrandLaureate Award

March 5, 2025

Jerudong Park, Brunei’s leading amusement park, has been awarded The BrandLaureate Award 2024 in Singapore, recognised as ‘The Best Playground Entertainment’ in Brunei Darussalam.

As a member of International Association of Amusement Parks and Attractions (IAAPA), Jerudong Park offers a safe and enjoyable environment for visitors of all ages. The park features thrilling rides, engaging educational experiences, and recreational activities that cater to a wide range of interests. The park is all inclusive offering roller coasters and waterpark attractions to interactive play areas.

The award highlights Jerudong Park’s dedication to delivering exceptional entertainment and family-friendly experiences, reinforcing its role as a premier attraction for both locals and tourists.

The BrandLaureate Best Brand of the Year Award 2024-2025 held in Singapore honoured global brands that have not only weathered the challenges of the past year but have also made a profound and lasting impact in their respective industries.

Jerudong Park Country Club Sdn Bhd General Manager Hajah Siti Norzalena binti Pehin Orang Kaya Lela Raja Dato Seri Laila Jasa Awang Haji Abdul Rahman received the award at the Singapore ceremony. The award reflects the park’s continuous efforts in innovation, safety and sustainability, ensuring a memorable experience for every visitor.

Since its opening, Jerudong Park has remained popular in Brunei for families and thrill-seekers alike and its dedication to offering high-quality entertainment has made it a must-visit destination for locals and international visitors.

As part of its efforts to attract more visitors, Jerudong Park actively participates in promotional roadshows in Miri, Sarawak and Sabah, drawing tourists from neighbouring regions. Jerudong Park also intends to explore and capture the cruise ship market segment, providing fun-filled experiences for visitors during their stay in Brunei. With strict safety measures and international best practices, the park ensures a secure and enjoyable experience for all guests.

Jerudong Park adheres to global standards of safety and operational excellence and also remains committed to sustainability and innovation, continuously introducing new attractions and activities to keep visitors engaged and entertained.

Winning The BrandLaureate Award 2024 is a testament to Jerudong Park’s commitment to excellence in entertainment and leisure.

Images. Credit: Jerudong Park

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