Latest News

Back to Latest News back

 

BFT announces PUMA partnership for Oceania

BFT announces PUMA partnership for Oceania
July 7, 2022

BFT have announced a partnership with athletic footwear and apparel brand PUMA who will be their official footwear partner for the Oceania region.

Approaching the opening of its 200th studio, BFT Marketing Director, Georgia Dunlop advised "we have been approached by multiple brands in the past, but it has always been of the utmost importance to us to partner with companies that share our values and ambitions. We strongly believe PUMA is the perfect fit.

"Like us, PUMA is a people driven business. They put culture and community at the centre of everything they do, which is one of the many reasons why this partnership makes so much sense. Our brands are authentic, confident, credible and conversational. We are both leaders in our industries."

PUMA is affiliated with some of the biggest names in sport including Neymar Jnr, LaMelo Ball, Nicola McDermott, Rohan Browning, Sabrina Frederick and Israel Adesanya (to name a few). They are also the official sponsors of several prominent local sporting teams and associations including the AFL, Richmond FC, Carlton FC, GWS Giants, North Melbourne FC, NSW Blues, Queensland Maroons, Melbourne Vixens, New Zealand Warriors and the Silver Ferns.

The Germany-based company has also just launched what it says is the world's first women's-specific running shoe, Run XX Nitro.

Backed by research and engineered to support female biomechanics, the new runner, which enhances the brand's 'Run for Her' positioning, was developing from research using 224 runners who logged more than 58,000 kilometres.

Images: BFT (top) and the PUMA Run XX Nitro shoe (below).

Related Articles

17th June 2022 - Asia-Pacific’s fitness industry achievements recognised at FIT Summit’s 2022 Awards of Excellence

30th May 2022 - BFT name David Aitchison as APAC Chief Executive

29th April 2022 - Xponential Fitness recognised for franchise ‘deal of the year’ with acquisitions of Rumble and BFT

31st March 2022 - BFT launches bespoke heart rate system for group training

21st June 2022 - F45 caught trademarking Bodyfit name after Federal Court loss

15th February 2022 - F45 loses legal battle with Body Fit Training over workout patents

3rd November 2021 - What is driving the financial success of F45, Body Fit Training and Fitstop?

15th October 2021 - Body Fit Training to expand in the USA with $60 million intellectual property sale to Xponential Fitness

12th August 2021 - ASGA Save Our Soles initiative receives funding to recycle sports shoes

19th May 2021 - Body Fit Training named Asia-Pacific Franchise of the Year at Singapore’s Fit Summit Conference

22nd January 2021 - Body Fit Training founder shares insights into top fitness trends for 2021

24th June 2016 - Cobra Puma backs Australian golf

30th March 2012 - Counterfeit threat to sports retailing