Australian delegates join representatives from more than 50 countries in registering for SportAccord 2021 in Ekaterinburg

April 23, 2021

Australian delegates are among attendees from more than 50 countries to have already registered for the rescheduled SportAccord World Sport & Business Summit 2021 taking place from 7th to 12th November in Ekaterinburg in The Russian Federation.

The annual World Sport & Business Summit is a six-day event attended by leaders of the global sports community. As the only global sports industry event attended by all International Sport Federations and their stakeholders, SportAccord also brings together organising committees, hosting cities and regions, governments and administrations, rights-holders, agencies, and athletes, as well as top-level experts and organisations from the sports media, technology, investment, medical and legal sectors.

Despite the Russian Federation being banned from the Tokyo Olympics, SportAccord's Ekaterinburg Summit had receives the full support of the International Olympic Committee.

Dmitry Chernyshenko, Russian Federation Deputy Prime Minister and Chairman of the SportAccord 2021 Organising Committee; Igor Levitin, Aide to the President of the Russian Federation; and Minister of Sport Oleg Matytsin have this week hosted a positive meeting with SportAccord President Raffaele Chiulli and Managing Director Nis Hatt.

Following the meeting, Chernyshenko noted “the Summit is one of the largest international sporting events. The preparations are being carried out on behalf of Russian President Vladimir Putin. We make every effort to ensure that this event is held at the highest level.”

Chernyshenko added “particular attention will be paid to the preparation of a cultural and business program for participants and guests of Russia. Today, representatives from more than 50 countries have already been registered, such as Argentina, Australia, Japan, Malaysia, France, Germany, Singapore, etc.”

The commitment to ensuring the highest level of safety and security of delegates was reiterated with special attention being paid to the various measures that will be put in place in the context of COVID-19. Among others, one option being explored is making complimentary vaccines available for registered delegates.

Numerous other topics have also been discussed in recent days, including the support foreign participants at SportAccord 2021 will receive with visa processes, as outlined by Chernyshenko during an Organising Committee meeting in Ekaterinburg earlier this week.

Levitin noted “The participation of Russian President Vladimir Putin in the event will significantly increase its level and significance. Preparation is going on at the highest level.”

He also noted “Sport needs to adapt to challenges such as the pandemic. And we can discuss, including at the site of the SportAccord World Sport & Business Summit in Ekaterinburg, with our scientists, the issues of protecting the health of athletes and vaccinations.”

Registration is open for the SportAccord World Sport & Business Summit 2021 in Ekaterinburg, the 19th edition of SportAccord’s flagship annual event.

Organisations interested in becoming an official partner or exhibitor can contact SportAccord to discuss these investment opportunities by emailing sales@sportaccord.sport, with SportAccord also offering an interactive exhibition floorplan and 3-D flyover of the SportAccord 2021 exhibition space.

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