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Audience Republic partners with Ticketbooth giving event organisers access to marketing tools

Audience Republic partners with Ticketbooth giving event organisers access to marketing tools
September 22, 2021

All-in-one event marketing platform, Audience Republic, has entered into a new partnership with Patron Technology’s Ticketbooth product enabling Ticketbooth clients to access Audience Republic’s powerful suite of marketing tools tailor-made for event organisers.

Audience Republic Chief Executive and founder, Jared Kristensen notes “we offer a way for event organisers to actually use their data, so they can sell more tickets. This is critical in a world where organisers find themselves less able to rely solely on social media and paid advertising to drive ticket sales.”

Founded by former event promoter Jared Kristensen in 2016, Audience Republic have worked with more than 300 music festivals globally (including Laneway Festival, Beyond The Valley, Falls Festival) and events featuring artists like Flume and ODESZA. More than 16 million fans have engaged with the company's consumer-facing products.

With Audience Republic’s Pre-Registration, Wait List, and Competition products, event organisers using Ticketbooth, now have the ability to grow their ticket sales and brand awareness far beyond what other, more traditional marketing platforms can offer. By increasing word-of-mouth event promotion and building up a loyal audience base, Ticketbooth users can expect more effective marketing campaigns and a new stream of rich, valuable data.

Amy Mrazek, VP of Marketing for Patron Technology adds “giving event organisers a more impactful way to promote their events through existing fans’ personal networks is an aspect a lot of event ticketing partners fall short on.

“In the ever-evolving digital marketing landscape, we’re constantly looking for ways to help our event organisers optimise their promotional efforts and efficiently sell out their events. That’s why this partnership with Audience Republic is so important.”

Patron Technology empowers organisers to take control of their entire event experience. Their powerful ticketing, engagement, mobile apps, and cashless products fit for any event are used by iconic brands like New York Comic Con, Coachella, Candytopia, and the NHL.

One technique Audience Republic uses to tap into powerful word-of-mouth marketing is gamification. Ticket buyers can earn points for referring friends, following brand accounts, and subscribing to fan clubs or email lists, with the top point scorers unlocking rewards. On top of this unique gamified approach, their Event CRM acts as a hub for organisers to bring together sales and customer data from the platforms they already use. There, they can put their data to use through a platform custom-made for the event industry, offering powerful audience insights, analytics, segmentation, email marketing, text messaging, and integrations with advertising networks.

The integration with Patron Technology’s Ticketbooth product means that organisers of events of all types and sizes will gain access to event marketing capabilities that are well ahead of the industry curve. When organisers connect their Ticketbooth account with Audience Republic, all of their past and future events will be automatically synced, along with ticket sales transactions and attendee data. Organisers can then segment this data to engage with their audience directly via targeted messages and ads, making it easier to ensure the right message hits the right people every time.

Brian Arnone, Chief Revenue Officer for Audience Republic explains “what’s been missing in the industry for a long time is an actual Event CRM. CRM platforms have been available for decades, but event organisers have specific needs and they’ve been dealing with less than ideal tools. Patron Technology and Audience Republic share a commitment to changing this and bringing real innovation to event organisers.”

For more information on Patron Technology go to patrontechnology.com/

For more information on Audience Republic visit audiencerepublic.com/

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