Asian Anytime Fitness members now able get 24/7 access to Les Mills content

June 13, 2022

Les Mills Asia Pacific has announced an expanded partnership with Inspire Brands Asia, the owners and operators of Anytime Fitness clubs in the Philippines, Singapore, Malaysia, Hong Kong, Taiwan, Indonesia, Thailand and Vietnam.

The partnership will see the inclusion of Les Mills content in the franchise’s popular member app, AF Connect, which is a tailored coaching domain that provides users with practical guides to fitness, nutrition, and recovery, as well as blogs about healthy living.

The inclusion of LES MILLS Content means the app will now also provide a curated collection of Les Mills workouts, which is likely to satisfy the 59% of consumers who favour a 60:40 split between gym and at-home workouts (according to Les Mills’ 2021 Global Fitness Report).

Commenting on the partnership, Anytime Fitness Asia Chief Operating Officer, Ryan Cheal stated “we want to make health and fitness more accessible by launching our online platforms. Our members can get the best education on nutrition, recovery, mental health, and workout on-demand at the gym, at home, at work, and at the local park, with the world’s number one in group exercise Les Mills. Not only will this platform be free for our members, but we also want to give everyone a seven-day free trial.”

Ryan Hogan, Chief Executive at Les Mills Asia Pacific, added “with LES MILLS Content, the AF Connect platform gives members access to 100+ Les Mills workouts including BODYPUMP®, BODYCOMBAT®, BODYBALANCE® and more. This ensures the brand’s omni-channel fitness offering meets the expectations of its members - and gym members around the globe, actually - who are now seeking exercise options outside the club, to supplement their in-gym training.

“Essentially, LES MILLS Content means Anytime Fitness members can enjoy the classes they love doing in the club, at home or on-the-go.

“This helps to ensure that members remain in the brand’s own native ecosystem which, in turn, reduces the likelihood of them turning to competitors for those at-home workout options.

“LES MILLS Content is designed to complement existing in-club offerings, through the creation of meaningful digital and in-person connection with members, so we are really excited to support the rollout across the Anytime Fitness network.”

To find out more about LES MILLS Content and how it can help future-proof your club or facility against pandemic-related impacts, contact your local Les Mills Asia Pacific Business Partnership Manager in Australia or South east Asia.

Images: Les Mills content is now part of the AF Connect member app (top) and Anytime Fitness Asia's Chief Operating Officer, Ryan Cheal (below).

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