Agoda survey reveals the top women's tourism trends in Asia

Agoda survey reveals the top women’s tourism trends in Asia

March 7, 2025

Tourism /

To mark International Women's Day, celebrated on Saturday 8th March, digital travel platform Agoda has unveiled the top women's tourism trends in Asia this year.

While both women and men in Asia plan to travel more in 2025, Agoda's findings show how women are shaping the travel landscape.

The survey spotlights how women in Asia are leading the way in exploring new destinations with family and friends, emphasising a strong desire for adventure and camaraderie during their travels.

Destination Unknown: Women Seek the Undiscovered
The desire to discover new destinations emerges as a key driver, with 60% of women expressing interest compared to 53% of men. Indian and Indonesian women are particularly eager to discover new places, with 80% and 69% respectively showing a strong desire to explore. This enthusiasm for new experiences reflects a broader trend of curiosity and openness to diverse cultures and landscapes. Women are embracing the thrill of the unknown, chasing novel experiences that promise adventure and discovery at every turn.

Family First: Embracing Shared Adventures
Asian women are more inclined to travel with their family, with 40% of women preferring to travel with family compared to 28% of men. Indonesian women are particularly enthusiastic about family trips, with 68% expressing this preference, underscoring the importance of shared experiences and creating lasting memories with loved ones.

Additionally, women are more likely to travel with a group of friends than men, with Japanese and Indian women leading the way at 29% and 25%, respectively. This trend highlights the value women place on camaraderie and the joy of embarking on exciting new journeys with close companions.

Solo Adventures: The Allure of Independent Exploration
When it comes to solo travel, men show a higher preference at 24% compared to 15% of women. However, among Asian women, Hong Kong SAR and Thai women are the most likely to embark on solo adventures, at 25% and 22%, respectively, reflecting an appetite for personal growth and self-discovery through travel.

The Perfect Getaway: 5-10 Days of Adventure
The survey finds that most Asian tourists, regardless of gender, prefer a five to 10 day trip, with women showing a slightly higher preference at 48% compared to 40% of men. This trend is particularly pronounced among women from India and Hong Kong SAR, where two-thirds of Indian women and 68% of Hong Kong SAR women favour this duration, allowing ample time to immerse themselves in new cultures.

Mai-Linh, Chief Financial Officer at Agoda enthused "at Agoda, we're thrilled to see how women are shaping the travel landscape in Asia. Their adventurous spirit and desire to explore new destinations with family and friends paints an inspiring picture of the travel landscape in 2025. Whether it's a family getaway or a solo adventure, Agoda is committed to offer great value deals on accommodation, flights, and activities, ensuring that every journey is filled with memories to last a lifetime."

As Asian women continue to embrace travel in 2025, Agoda offers a wide range of options to suit their diverse preferences. With over five million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda provides endless possibilities for creating unforgettable travel experiences.

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