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AEG announces realignment of international business operations

AEG announces realignment of international business operations
January 30, 2025

Global sports and live entertainment business leader AEG has announced a realignment of its international business divisions with a new structure that aims to better position the company in pursuit of its continued growth strategy in major international markets.  

 As part of this change, Adam Wilkes will assume responsibility for AEG Presents’ regional operations in Asia-Pacific and Europe, in the new position of President and Chief Executive of AEG Presents, Europe and Asia-Pacific.

Wilkes, who has been instrumental in building the company’s footprint in Asia-Pacific since joining AEG in 2011, will take on an expanded role, overseeing its European regional offices.

He will report to AEG Presents Chairman and Chief Executive Jay Marciano and will relocate from Singapore to London later this year.  

Alex Hill will step up to assume leadership of all of AEG’s global real estate and venue operations outside of the USA, in the new position of President and Chief Executive, AEG International. 

Hill will remain in London and will continue to oversee AEG’s European sports teams and its venue and real estate portfolio, including The O2 in London and German properties in Berlin and Hamburg. In addition, he assumes responsibility for AEG’s new venue development and operations in Asia Pacific and other international regions outside the United States.

Having successfully led AEG’s European operations since 2019 - prior to which he served as COO and CFO - Hill will report to AEG’s President and Chief Executive, Dan Beckerman. 

Wilkes and Hill will assume their new positions on 1st February.

Announcing the new structure, Beckerman stated “this new management structure aligns our international organisation with our corporate business and allows us to better focus our resources to best manage our existing businesses while also achieving our ambitious strategic growth initiatives around the globe.

“By ensuring that our talent is focused on the right opportunities, we will be well positioned to deliver growth, as well as new experiences and innovative services for our global artists, partners and fans.”

In a statement announcing the appointments, AEG advised that the realignment strengthens the company’s focus on international growth and enhances its ability to meet growing international demand for live entertainment.  The change better aligns AEG’s world-class resources, global music network and industry-leading expertise to drive operational excellence across the business.  

Wilkes has been instrumental in building AEG Presents’ footprint in Asia Pacific, transforming it into a cornerstone of the company’s global operations.

Since joining AEG in 2011 as part of the company’s initial expansion into Asia, he has played a pivotal role in establishing AEG’s presence in the region. Over the past 15 years, Wilkes has spearheaded major initiatives, including a strategic joint partnership with Frontier Touring, the development of Bangkok’s UOB Live, and Nagoya’s soon-to-open IG Arena.

He has also delivered record-breaking tours with global superstars and premier sporting competitions, solidifying AEG Presents’ leadership in the Asia Pacific market.

Together, Wilkes and Hill will align the company’s international concert promotion strategies, expand its portfolio of venues, and pursue new business opportunities that further strengthen AEG’s position as a leader in the global live entertainment industry.

In his new role Hill also brings years of exceptional leadership and focused operational oversight. With his successful track record overseeing the growth of AEG’s business and operation of its marquee venues in Europe, Hill will be well-suited to ensure the success of new AEG venues coming on-line in Asia, such as UOB Live in Bangkok and the soon to be opened IG Arena in Nagoya, Japan. Hill will also be focused on advancing other on-going projects such as the Bangkok Mall Arena and the arena-anchored entertainment district project planned for the redevelopment of the Osaka Expo Park. 

Images: Adam Wilkes (top left and middle) and Alex Hill (top right and below). Credit: AEG.

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