Aardman and Spacetoon partner to deliver ‘Shaun the Sheep’ to MENA region
Multi-award-winning independent animation studio Aardman has strategically partnered with Spacetoon, an international media and entertainment conglomerate directed to families to deliver Aardman’s classic IP, Shaun the Sheep, to top-tier entertainment destinations and events in the Middle East and North Africa (MENA), such as the Riyadh & Saudi Seasons, Qatar, Bahrain regional toy festivals and Dubai Summer Festival.
The activity aims to drive deeper and wider audience engagement and awareness for the brand. Events will include live shows, activity programmes and character meet and greets.
Aardman is also working with Spacetoon and licensing agent Markettcom, to launch a successful consumer product programme alongside the events.
This new partnership builds on Aardman’s existing portfolio of experiences in the region over the last decade and comes at an exciting time as the studio prepares for the launch of Shaun the Sheep series 7 in 2025. Spacetoon will be launching their first Shaun the Sheep themed activation at Qatar’s Lagoona Mall between 16th-31st January 2025.
Ngaio Harding-Hill, Head of Attractions and Live Experiences at Aardman notes “the Middle East region is a great opportunity to bring exciting new Shaun the Sheep themed live experiences to family audiences. Spacetoon is the ideal partnership through their breadth of experience in producing quality family event activations across the region.”
Ahmad Weiss, Spacetoon Entertainment General Manager at Spacetoon enthused “we’re thrilled to bring Shaun the Sheep closer to MENA fans. We believe this iconic brand has the potential to resonate deeply with local audiences, and we are actively working on a variety of plans to expand the brand beyond screen, bringing new and exciting experiences to fans of all ages.”
Spacetoon has a proven track record of translating global entertainment phenomena into local successes. With a strong foothold in the MENA region, the group has launched multiple sold-out events, including the Qatar Toy Festival, Riyadh Homecoming, and Bahrain Toy Festival, solidifying their position as a key player in the regional entertainment industry.
Aardman Attractions and Live Experiences
The Attractions & Live Experiences team specialises in creating immersive experiences which appeal and engage with the whole family. Working with partners around the world they use the studios’ multi-award winning characters, and wealth of creative talent to bring unique story lines and interactive experiences to life. Combining entertainment and education across their attractions and events is integral.
Spacetoon Group
For over two decades, Spacetoon Group has been captivating audiences of all ages with high-quality, family-friendly content, and has been shaping the entertainment and media landscape in MENA. With its headquarters in Dubai and offices in strategic locations like Saudi Arabia, Qatar, Dubai, Egypt, Turkey the group’s influence extends to various industries. These include television, OTT, cinema, theme parks, and licensing and merchandising.
Related Articles
27th May 2024 - Aardman announces Shaun the Sheep attractions partnership with Max-Matching Entertainments
9th December 2020 - International circus collaboration to premiere Shaun the Sheep Circus Show at QPAC’s Lyric Theatre
5th April 2019 - Shaun the Sheep attraction opens in Japan
