2020 International Mountain Tourism Alliance focuses on recovery of tourism post COVID-19
The 2020 International Mountain Tourism Alliance (IMTA) Annual Conference held on 18th November in Guiyang saw more than 300 people from international organisations, IMTA members, tourism industry experts, scholars, and entrepreneur representatives gather at the headquarters of IMTA to conduct in-depth discussions on the recovery and revitalisation of the tourism industry following COVID-19.
This Annual Conference hosted by IMTA received powerful support from United Nations World Tourism Organization (UNWTO), The World Travel & Tourism Council (WTTC), The Pacific Asia Travel Association (PATA), The Global Tourism Economy Forum (GTEF), World Travel Agency (WTA), The World Tourism Cities Federation (WTCF), ASEAN-China Centre, and other well-known international organisations and associations.
Since the beginning of this year, COVID-19 has caused an unprecedented impact and influence on the global mountain tourism industry. From a global perspective, the pandemic has not been effectively controlled, and it is still raging in some countries and regions. As such, the global tourism industry is facing many challenges and uncertainties in the future.
The 2020 IMTA Annual Conference concentrated on the theme of "The Path of Mountain Tourism Development in the Post-COVID World". During the annual conference, the participants focused on this major topic, and discussed ways to promote the revitalisation and quality of mountain tourism after the pandemic, while offering thoughts, guidance and means to support global mountain tourism management and promotion of the global tourism industry.
The annual conference adopted a hybrid approach including the combination of online and offline, the connection of on-site and off-site, and across social media and news platforms
Image: The 2020 International Mountain Tourism Alliance Annual Conference
Related Articles
1st July 2020 - UNWTO partners with Sommet Education to offer 30 Hospitality scholarships
13th May 2020 - UNWTO says international tourism faces worst crisis since records began
26th November 2018 - UNWTO report shows Thailand leads Asia in incoming international visitor spending
21st November 2018 - New UNWTO Report helps cities manage impacts of ‘overtourism’
14th October 2020 - WTTC recognises Australia’s COVID Clean Practicing Business Program
1st October 2020 - WTTC releases guidelines for safe return to work
28th September 2020 - WTTC launches new report on tourism’s future in the wake of COVID-19
21st September 2020 - ATEC aligns with WTTC Safe Travel protocols
19th September 2020 - The Philippines revealed as 100th destination to receive WTTC Safe Travels stamp
4th September 2020 - WTTC launches Safe Travels protocols for adventure tourism
16th August 2020 - WTTC calls for leadership from Australian Government to save tourism
25th July 2020 - Dubai and Indonesia are latest recipients of WTTC Safe Travels stamp
9th June 2020 - Global tourist destinations sign up to the WTTC global safety and hygiene stamp
28th May 2020 - WTTC launches world’s first global safety stamp
13th May 2020 - Trip.com Group to oversee WTTC initiative to help revive tourism sector
22nd September 2020 - PATA offers free online training for tourism professionals
28th April 2020 - PATA anticipates 32% fall in Asia Pacific visitor numbers through 2020 but predicts resurgence in 2021
29th January 2020 - PATA anticipates one billion international visitor arrivals into Asia Pacific by 2024
